Genius of resourcefulness
Posted: Thu Jan 30, 2025 5:11 am
In addition, irregular working hours are another aspect that SMM managers of restaurant projects have to deal with. They often have to be available during business hours or on weekends and holidays to promptly respond to subscribers’ questions and comments, especially if they concern negative situations or table reservations. And, of course, there are constant high expectations from clients, who often consider SMM to be the most advanced tool and expect the manager to be able to instantly generate creative ideas and solve any problems of their business.
All of the above often leads particularly sensitive natures to creative burnout or even nervous breakdowns. In the history of almost every restaurant project, you can find cases when the SMM manager at some point disappeared from sight, stopped completing tasks on time or, even worse, left in an unknown direction. That is why the job market will always be in demand for a stress-resistant specialist with an impeccable reputation and recommendations.
Sooner or later, every restaurant project manager will face motorcycle owner email listsa situation where they need to present a dish from a new angle, about which 50 posts have already been written in 5 years, come up with a hundredth contest without repetitions, or find a way to make high coverage due to content without a budget. A good SMM manager in the restaurant industry must be able to think outside the box, because this skill will be needed literally every day. As I wrote at the very beginning, the competition among projects is very high, so only those who always have a good trick up their sleeve will be able to gather and constantly retain an audience.
7. The sophisticated gourmet
Answering the most frequently asked question, should an SMM manager in the restaurant industry be a gourmet, I will say - YES. For example, how long can you maintain a conversation about sleep problems for people of different ages, incomes and professions? It would seem that we all sleep a certain number of hours every day, but how deeply do we know the nuances?
It's the same with food: the fact that you eat several times a day does not guarantee the skill of promoting restaurant projects through social networks. As in any other profession, it is important to get into the topic and live it, understand the industry, know your competitors well, be in love with gastronomy, be able to write beautifully about it, and, of course, continuously generate the best content and cutting-edge ideas.
How to become the best of the best in SMM for gastronomic projects?
The profession of an SMM manager in the catering industry is complex and multifaceted, which means that the approach to improving your skills should also be comprehensive:
Constantly practice different writing styles, even for the simplest posts try to find a new approach and view on the topic. Forbid yourself from writing banalities and hackneyed expressions.
Try to read as many texts on gastronomic topics as possible, it is necessary to constantly expand the vocabulary, as well as increase the depth of knowledge of individual topics. This will help to choose more interesting ideas for posts, and then frame them in an attractive form.
Stay on top of all the relevant online discussions for your target audience – subscribe to news and entertainment publics and closely monitor their context.
Regularly monitor and study your competitors' accounts, learn to use analysis to explain why individual posts are more successful or visually appealing.
Practice creating moodboards for your shoots – while browsing other accounts or surfing the web, always save interesting ideas and shots you like.
Expand your toolkit, strive for a comprehensive perception of any tasks. Study the capabilities of analytics, other marketing channels, and also learn to understand how SMM works in conjunction with other departments to achieve goals.
Set boundaries. To avoid burnout, make sure you always have time for rest and your own personal way to reboot (sports, creative hobbies, time with loved ones). Try to discuss your schedule and deadlines right away, and in the case of high-volume tasks, plan breaks in advance.
Always leave time for creative search in the SMM subject: attend new related courses, read thematic publications and public pages, communicate with colleagues, study other people's cases, spend time on social networks in search of inspiration.
Be genuinely interested in food: always know the menus of your projects and competitors well, try to taste and explore as much as possible in your free time and turn gastronomy into your hobby and passion.
Conclusions
In the restaurant marketing sphere, to become a sought-after SMM manager, it is necessary to have not only deep knowledge of social networks, but also to be ready for a comprehensive approach and daily challenges. That is why success in the SMM sphere for restaurant projects is the result of constant development, creative search and deep immersion in the world of gastronomy.
All of the above often leads particularly sensitive natures to creative burnout or even nervous breakdowns. In the history of almost every restaurant project, you can find cases when the SMM manager at some point disappeared from sight, stopped completing tasks on time or, even worse, left in an unknown direction. That is why the job market will always be in demand for a stress-resistant specialist with an impeccable reputation and recommendations.
Sooner or later, every restaurant project manager will face motorcycle owner email listsa situation where they need to present a dish from a new angle, about which 50 posts have already been written in 5 years, come up with a hundredth contest without repetitions, or find a way to make high coverage due to content without a budget. A good SMM manager in the restaurant industry must be able to think outside the box, because this skill will be needed literally every day. As I wrote at the very beginning, the competition among projects is very high, so only those who always have a good trick up their sleeve will be able to gather and constantly retain an audience.
7. The sophisticated gourmet
Answering the most frequently asked question, should an SMM manager in the restaurant industry be a gourmet, I will say - YES. For example, how long can you maintain a conversation about sleep problems for people of different ages, incomes and professions? It would seem that we all sleep a certain number of hours every day, but how deeply do we know the nuances?
It's the same with food: the fact that you eat several times a day does not guarantee the skill of promoting restaurant projects through social networks. As in any other profession, it is important to get into the topic and live it, understand the industry, know your competitors well, be in love with gastronomy, be able to write beautifully about it, and, of course, continuously generate the best content and cutting-edge ideas.
How to become the best of the best in SMM for gastronomic projects?
The profession of an SMM manager in the catering industry is complex and multifaceted, which means that the approach to improving your skills should also be comprehensive:
Constantly practice different writing styles, even for the simplest posts try to find a new approach and view on the topic. Forbid yourself from writing banalities and hackneyed expressions.
Try to read as many texts on gastronomic topics as possible, it is necessary to constantly expand the vocabulary, as well as increase the depth of knowledge of individual topics. This will help to choose more interesting ideas for posts, and then frame them in an attractive form.
Stay on top of all the relevant online discussions for your target audience – subscribe to news and entertainment publics and closely monitor their context.
Regularly monitor and study your competitors' accounts, learn to use analysis to explain why individual posts are more successful or visually appealing.
Practice creating moodboards for your shoots – while browsing other accounts or surfing the web, always save interesting ideas and shots you like.
Expand your toolkit, strive for a comprehensive perception of any tasks. Study the capabilities of analytics, other marketing channels, and also learn to understand how SMM works in conjunction with other departments to achieve goals.
Set boundaries. To avoid burnout, make sure you always have time for rest and your own personal way to reboot (sports, creative hobbies, time with loved ones). Try to discuss your schedule and deadlines right away, and in the case of high-volume tasks, plan breaks in advance.
Always leave time for creative search in the SMM subject: attend new related courses, read thematic publications and public pages, communicate with colleagues, study other people's cases, spend time on social networks in search of inspiration.
Be genuinely interested in food: always know the menus of your projects and competitors well, try to taste and explore as much as possible in your free time and turn gastronomy into your hobby and passion.
Conclusions
In the restaurant marketing sphere, to become a sought-after SMM manager, it is necessary to have not only deep knowledge of social networks, but also to be ready for a comprehensive approach and daily challenges. That is why success in the SMM sphere for restaurant projects is the result of constant development, creative search and deep immersion in the world of gastronomy.