What Is The Buyer Journey?

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The buyer journey is the entire path that a consumer takes from the moment they become interested in a product or service until they make the decision to purchase or hire it.

It is known that the buyer journey is one of crypto email list the essential tools for Inbound Marketing.

In today's world, traditional advertising is no longer viable, audiences don't trust it, and Millennials only want to search for information.

The purpose of the Inbound Marketing philosophy is that, instead of bombarding audiences with intrusive advertising, the audiences themselves will seek out the brand.

But how to achieve this goal?

Offering valuable content that meets the needs and solves various problems of buyer personas.

This is why knowing the phases that the user goes through before completing their purchase process is very important for a strategy to be complete and successful.

By implementing a strategy based on Inbound Marketing , the brand must offer its buyer personas the best content for each of these stages of the buyer journey in which they may find themselves.

In Spanish, buyer journey can be translated as “the purchase cycle” , and as such, it is a cycle.

These three phases of the cycle are divided into discovery, consideration and decision.

If you want your business to gain potential clients or leads , it is necessary that you provide them with what they are looking for in each of the phases that we mentioned above.

But how do you know which phase your consumers are in? This is something we will explain below.



Before continuing, let's find out how to integrate the Buyer Journey into a digital strategy with this audiovisual material.





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What is Buyer Journey?
Buyer Journey is the active search process that a potential consumer undertakes until he or she makes a purchase of a certain product or hires a certain service.

This means that the process goes from the initial phase of discovering a problem, through the consideration of the different options and ending with the decision of one of those options.

However, before establishing which phase of the buyer journey a person is in, it is necessary to have well-defined the different buyer personas that will be included in a project.

For a good Inbound Marketing practice , it is important to know the buyer journey process well if you really want a strategy to be successful.



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Importance of the purchase cycle in lead capture
One of the big problems with online businesses is that they may get a lot of visitors, yes, but very few leads .

In this regard, Hubspot states that “96% of visitors to your website are not ready to buy.”

This means that 4 out of 100 visitors to your site are actually willing to make a purchase from your brand.

However, you can take those 96 visits you have left as an opportunity to convert them, in the future and with a good Inbound Marketing strategy , into current clients.

After understanding more about Inbound Marketing , you probably already understand that you must know what motivates your potential customers, their problems and needs, these are aspects that you must know.

On the other hand, you must understand that offering them quality content that helps solve these problems and needs is key to creating a positive bond with your brand, but something else is needed, and that is where the purchasing cycle is.

Once you know what stage your prospects are in, from discovering they have a need to making a purchase, it will be easier for you to get more leads .

With this knowledge, you will know what type of information to offer them because you will know exactly what they need to complete their purchasing decision.