Marketing Trends 2025

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Influencer Marketing
Using influential personalities in your communication strategies will continue to be a marketing trend in 2017.

Influencers should be chosen based on the communities you have on your blogs or social networks, but be careful: this should not be confused with the number of followers, but with the quality of those followers.

This means that the people who follow the dental email list influencer must be audiences that you are interested in reaching as a brand or company, because it will be of no use to you to reach thousands of people if they are not part of the users who may be interested in your product or service.

Don't look for popular characters, but rather those who truly have the power to influence your audience in making decisions about what they consume or buy.


Marketing Trends 2017: More Content Challenges
2016 was an incredible year for digital marketing , particularly content marketing . This only presents even more significant challenges for 2017.

Far from losing relevance, good content continues to gain value because, in the end, that is what your users want: to be listened to, to be known, and to know what they need.

There are so many options on the Internet for any topic of interest you can think of, audiences will stick with those that generate value and respond to their interests. They know that if a company doesn't give them what they're looking for, they can go somewhere else and find it.

Don't let that target consumer go by failing to develop a strategy that effectively guides your brand communications.

It all comes down to knowing your consumer and generating engaging content, increasingly personalized as you segment your communities.

In summary

Video formats and new technologies will have an even greater boom in social networks than in 2016 , so make sure you create a solid strategy to create audiovisuals that contribute something.

Companies that stand out in 2017 will understand the importance of this and also differentiate themselves by showing their personality.

Remember that in the end everyone wants to feel inspired, think about how you can do that through your brand.