Encourage additional purchases

[mdarafat5724]

Add information about the availability of similar goods, colors, and themes to the product card. This will help increase profits without attracting new customers, through additional sales.





5. Work with reviews
Customer reviews are a powerful tool that can persuade christian churches email address lead marketplace users to buy or help them make a choice. The rating directly depends on positive reviews. The more of them, the higher your card in the product search results. Respond not only to negative but also to positive reviews. This will help promote the product and attract buyers.

Respond promptly and sympathetically to negative ones. The main thing is not to write according to a template and try to understand the situation. Close objections. For those who sell children's products, we recommend that you add information about quality certificates. After all, product safety is important for both mothers and kindergartens.

If any disputes arise, indicate where buyers can contact. Keep in mind that according to the rules of the site, you cannot indicate contact phone numbers and competing services.





6. Add optimal photos and evoke emotions
Product photos are the most important block in the card. There should be enough of them to give the buyer a reliable idea of ​​it. Photos should highlight your competitive advantages. At the same time, there is no need to post a lot of images from one angle, so that the buyer does not get tired of scrolling through them.

It is also important not to overload the consumer with infographics in the pictures. Show the product close-up, focus on the details. Nothing in the photo should distract from your product, so neutral manicure, modest hairstyle and clothes in muted tones are welcome for models.

If you, like us, sell children's games, don't dress your child in a ball gown or clothes with flashy logos for a photo shoot. Stand out not with your image, but with your child's bright appearance. Involve children of different types and nationalities in the photo shoot. Buyers should have the feeling that these are real photos, not infographics.

Evoke emotions. It is quite difficult to do this within the framework of a marketplace card. But if we are talking about children's products, then it is necessary. Show how children play with your product. Invite a real family to a photo shoot. Demonstrate joy on the models' faces, show them in motion - this is very warmly received by the audience.







7. Fill in the product specifications and description correctly
The characteristics of the product should be listed in detail in the card. Up-to-date information will help buyers save time searching for a product and make it easier to choose the right one. And it will allow sellers to “enter” all the filters of the marketplace search results.

The product description complements the characteristics. It must be complete, correct and relevant to the product. Write down SEO keys, but do not list them separated by commas - this is considered bad form. Do not attribute other people's brand names to yourself - this is prohibited by the rules of the site. To prevent the card from being blocked by copyright holders, write information that corresponds to the actual product.

Specify how your product can be used. Who will benefit from it and what age is it aimed at. Products are often bought as gifts, and the platform user may not know such details, so it is worth adding this information to the description. It is important that the product is indexed by high-, medium- and low-frequency queries. Otherwise, buyers will not be able to find you.

Competition on marketplaces is very high, especially in the niche of children's goods. To really stand out, you will have to make an effort. Do not skimp on developing a visual presentation of the brand, constantly monitor competitors and differentiate yourself from them, try to anticipate buyers' questions, respond to all reviews and be careful when working with the main promotion tools - photos and descriptions.