Discover digital marketing strategies for entrepreneurs
Posted: Thu Jan 30, 2025 5:39 am
Social networks, e-commerce, blogs, corporate websites, sales and communication apps, influencers, affiliates, marketplaces, etc., are a big part of a new way of promoting a business, right? In other words, digital marketing is an important tool for entrepreneurs.
However, so many possibilities tend to generate doubts about best practices. Therefore, the ideal is to understand how so many tools can be organized to work together and deliver good results.
Discover this and much more in the following article!
Why invest in Digital Marketing?
The world is connected. To give you an idea, there will be more than 187 million people connected to the internet in Brazil alone in 2024, sri lanka number dataset to Datareportal. Therefore, the role of Digital Marketing for entrepreneurs should not be ignored.
This context is even more important for those who work in the innovation segment, since a large part of buyers and investors are inserted in this interactive environment every day.
Therefore, the digital environment is the main source of research and information consumption for these groups, positioning itself as an opportunity to reach them while it is a highly competitive space to do so.
Therefore, combining creativity and technology is the best way for your company to obtain:
greater range;
affordable costs;
precise targeting;
building a relationship;
lead education;
high measurement capacity.
What strategies to use in your business?
Digital Marketing uses content to explore creativity and create innovative approaches. However, there are two main ways to make them reach the customer. Check out these strategies!
Organic
Maintaining a relationship with your audience and building a strong brand are long-term goals. In this regard, organic marketing is a sure bet, as it does not involve forcing the closing of the deal, but rather naturally leading the consumer through the sales funnel .
This strategy involves Inbound Marketing and lead nurturing with flows that both educate and persuade the recipient. Technology businesses tend to use this practice with a focus on sales to other companies – B2B, providing rich materials for managers who may hire the solution sold in the future and mature their decision.
In addition, creating content optimized for Search Engine Optimization (SEO) uses the company's blog and website, as well as search engines, to your advantage. In this proposal, it is worth mapping the keywords related to the product that potential interested parties search for. For example, leadership, training and labor legislation if you sell human resources (HR) software.
Social media also plays an essential role in this strategy, as it can mark the beginning of the customer journey. By attracting consumers through relevant posts and content, it helps to position the business and reinforce its brand identity.
However, so many possibilities tend to generate doubts about best practices. Therefore, the ideal is to understand how so many tools can be organized to work together and deliver good results.
Discover this and much more in the following article!
Why invest in Digital Marketing?
The world is connected. To give you an idea, there will be more than 187 million people connected to the internet in Brazil alone in 2024, sri lanka number dataset to Datareportal. Therefore, the role of Digital Marketing for entrepreneurs should not be ignored.
This context is even more important for those who work in the innovation segment, since a large part of buyers and investors are inserted in this interactive environment every day.
Therefore, the digital environment is the main source of research and information consumption for these groups, positioning itself as an opportunity to reach them while it is a highly competitive space to do so.
Therefore, combining creativity and technology is the best way for your company to obtain:
greater range;
affordable costs;
precise targeting;
building a relationship;
lead education;
high measurement capacity.
What strategies to use in your business?
Digital Marketing uses content to explore creativity and create innovative approaches. However, there are two main ways to make them reach the customer. Check out these strategies!
Organic
Maintaining a relationship with your audience and building a strong brand are long-term goals. In this regard, organic marketing is a sure bet, as it does not involve forcing the closing of the deal, but rather naturally leading the consumer through the sales funnel .
This strategy involves Inbound Marketing and lead nurturing with flows that both educate and persuade the recipient. Technology businesses tend to use this practice with a focus on sales to other companies – B2B, providing rich materials for managers who may hire the solution sold in the future and mature their decision.
In addition, creating content optimized for Search Engine Optimization (SEO) uses the company's blog and website, as well as search engines, to your advantage. In this proposal, it is worth mapping the keywords related to the product that potential interested parties search for. For example, leadership, training and labor legislation if you sell human resources (HR) software.
Social media also plays an essential role in this strategy, as it can mark the beginning of the customer journey. By attracting consumers through relevant posts and content, it helps to position the business and reinforce its brand identity.