Among the engagement metrics

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Pay special attention to: views and clicks on a Pin from a collection, 25%, 50%, 75%, 95%, and 100% views of the video, first 3 seconds of video views, launches, average view time, and paid engagement rate and CTR. Of course, all of this depends on the ad format you have chosen.

When it comes to conversions, you can check the results for different outcomes you wanted to achieve with your advertising activities – from search, leads, category view, page visit, registration, to add to cart, checkout or custom events.

Pinterest is still an undiscovered advertising land for many people. It is worth taking a nigeria rcs data closer look at this tool and experimenting a bit, while the service is not yet as “spoiled” by the excess of promoted content as Facebook, Instagram or YouTube.

The business account is free. That's why I suggest you set one up for your brand now, so you can at least click through the advertiser's panel and gain some confidence in it, and then test your first campaign. And in the meantime, of course, generate organic content.

Especially since – as you can probably see from this post – the Pinterest advertising system combines the best elements of campaigns known from social networking sites with the possibilities of search-based systems (such as Google Ads or Bing Ads).

Pinterest advertising has no more secrets for you. I wish you much success with it.