4 strategies to increase your sales on Mother's Day

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Although for many people Mother's Day is a very significant date in an emotional sense, there is no denying that for businesses, the celebration that always takes place on the second Sunday of May is one of the best opportunities to boost sales . In fact, the numbers don't lie.

In a survey by the Brazilian Association of Shopping Centers (Abrasce), based on the Cielo Retail Index (ICVA), data reveals that sales on Mother's Day increased by 28.6% in shopping malls across the country in 2022, compared to the previous year. In e-commerce, in turn, growth was equivalent to 18%.

Yes, the commemorative date significantly boosts business, but those who recognize the importance of implementing good uganda number dataset to increase sales come out ahead. In light of the importance of adopting smart practices in the commercial area, in this post, we will address the topic and, of course, list interesting measures to use during the commemorative period. Enjoy reading!

What are the best strategies to boost sales on Mother's Day?
Initially, it is important to point out that every strategy to be drawn up begins with planning . In this case, considering the commemorative date, it is recommended to start by answering some questions, such as:

Which products are most relevant to the festive period and can be on sale?
How will the promotion of products and promotional prices be conducted?
Is there anything that needs to be produced in advance especially for the Mother's Day campaign? If so, what?
Below, we have listed some key tips that will help you change your mindset and, consequently, develop strategies that will help you increase your sales on Mother's Day. Check them out!

1. Let your creativity run wild
An essential step in the planning stage is to avoid the “same old fashioned” and commonplace. For example, it’s not a good idea to create campaigns aimed at increasing sales on Mother’s Day that are limited to stereotypes related to women and motherhood.

For example: instead of focusing on the idea of ​​the superwoman, who can juggle countless tasks in her daily life and who gives up herself for her children and/or family, how about betting on a more current and realistic portrayal of motherhood, which gives space to the voice of your clients? Or give a voice to your work team by bringing the mothers on your team to be the protagonists of your campaign?