10 tips for filling out product cards in an online store

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A product card is a separate page on a website that contains information about a specific product or service: a detailed description of the offered product, characteristics, photographs, cost and other details important to the buyer.

Product cards are an important component of an online store, as their content helps future buyers get all the necessary information about products and services and decide whether to place an order.

In addition to filling with detailed and useful information, product cards need to be optimized for search engines, as this increases visibility and attracts even more potential buyers to the site. A well-designed product card increases trust in the store and increases conversion - the number of purchases made. Therefore, it is important to pay special attention to chiropractor email list creating an informative and attractive product card in the online store.

Tens of thousands of online stores operate on the Nethouse platform. Based on the results of their study, we have prepared the following recommendations:

Create a "Customers who bought this item also bought" block for each item. To do this, add 3-4 similar items or those that can be purchased in addition to each item card. Example: electric toothbrush attachments or a case for sunglasses. This approach is guaranteed to increase sales.
Don't make discounts too big. A price drop of more than 40% looks strange and does not inspire confidence in buyers.
Describe the benefits of the product from the buyer's perspective. Specify the features that will make life easier or better. Example: 24/365 delivery or a 20-year warranty. A Unique Selling Proposition (USP) always works well.
SEO settings and product meta tags (title, description) must be unique and must be present in each product card. If they are not filled in, the pages will definitely not take high positions in Yandex and Google search results.
It's good if you can order a product in at least two ways. Traditionally - from the basket. And also - by clicking just one button and specifying a phone number. The method is called "Order in 1 click".
Pay special attention to the photos. They must be real and of good quality. Do not take photos from stocks and especially from competitors.
Do you have items that you need to sell quickly? Make several selections and place them in the most visible place on the main and other pages.
Use all possible sales channels. Upload your product range to Ozon, Wildberries, Yandex Market, SberMegaMarket, etc. marketplaces. Also try doing this in the "Products" section on the VKontakte social network.
Develop a bonus system for those who leave reviews - this is a great incentive for buyers to write a few words.
It would be good if the buyer had the opportunity to enlarge the product image by hovering over it with the mouse.
Acceptance of online payments – and in as many ways as possible. Payment systems, cards, QR code, etc., as well as the possibility of purchasing on credit.
The delivery module is also very important. Offer customers as many options as possible: courier, pick-up from the office/store, pick-up points, parcel terminals... Ideally, show the cost right away and include it in the order cost for online payment.
Do you already have an online store? Check if you have followed all of these recommendations. Are you just about to open an online storefront? Use this article as a checklist. Good luck!