SWOT analysis
Posted: Sun Dec 22, 2024 9:35 am
Porter's 5 Forces or PEST Analysis are just examples of tools you can use, as many other methods have been developed that offer a slightly different perspective. Examples include DAFO which allows you to assess a company's strengths, weaknesses, opportunities and threats. Performing a SWOT analysis boils down to identifying all the key factors that affect a company's strategic situation in four analytical categories.
Portfolio Analysis - BCG Matrix
On the other hand, a tool that gives you the possibility to find out the position in which a company is currently located is a portfolio analysis also known as the BCG Matrix . This method allows you to evaluate the attractiveness and competitiveness of a company's products and services, as well as its sales growth potential and its ability to generate profits.
Below is a template for the BCG matrix.
Example of what a market analysis should include
It is easier to understand the mechanism of vietnam girls whatsapp number conducting a market analysis if we use the example of a fictitious company. We will begin by examining the microenvironment of the company, using the Porter's 5 Forces method .Market analysis is the term used to refer to activities that allow us to learn or better understand certain market mechanisms, behaviors and processes. It allows us to know what barriers need to be overcome, to adapt the scale of our business to the needs of consumers or to develop the appropriate growth strategy.
Why conduct a market analysis?
A thorough market analysis allows you to understand the specifics of the market and gain insight into the state of the industry. A well-conducted analysis allows you to make informed strategic decisions, which means minimizing the risk of making a mistake. In addition, knowing what a specific market is like helps you gain and retain competitive advantages and a stable position for your company.
How to perform a market analysis?
To correctly interpret the market situation, it is necessary to analyze both the company's immediate environment and the state of the entire region (country or continent). The most appropriate phrases to describe these areas are the company's microenvironment and macroenvironment.
The first is a more limited concept. Microenvironmental analysis includes cognition:
competence,
potential buyers,
suppliers,
substitutes.
The study of the macroeconomic situation provides information on aspects:
legal,
political,
technological,
Social,
Environment,
economic.
All of this information is important when planning a business, as it allows the entrepreneur to better prepare for market entry and to acquire the necessary resources more effectively. Greater knowledge allows for better organization of strategic activities, and this is one of the most important ingredients for success.
Portfolio Analysis - BCG Matrix
On the other hand, a tool that gives you the possibility to find out the position in which a company is currently located is a portfolio analysis also known as the BCG Matrix . This method allows you to evaluate the attractiveness and competitiveness of a company's products and services, as well as its sales growth potential and its ability to generate profits.
Below is a template for the BCG matrix.
Example of what a market analysis should include
It is easier to understand the mechanism of vietnam girls whatsapp number conducting a market analysis if we use the example of a fictitious company. We will begin by examining the microenvironment of the company, using the Porter's 5 Forces method .Market analysis is the term used to refer to activities that allow us to learn or better understand certain market mechanisms, behaviors and processes. It allows us to know what barriers need to be overcome, to adapt the scale of our business to the needs of consumers or to develop the appropriate growth strategy.
Why conduct a market analysis?
A thorough market analysis allows you to understand the specifics of the market and gain insight into the state of the industry. A well-conducted analysis allows you to make informed strategic decisions, which means minimizing the risk of making a mistake. In addition, knowing what a specific market is like helps you gain and retain competitive advantages and a stable position for your company.
How to perform a market analysis?
To correctly interpret the market situation, it is necessary to analyze both the company's immediate environment and the state of the entire region (country or continent). The most appropriate phrases to describe these areas are the company's microenvironment and macroenvironment.
The first is a more limited concept. Microenvironmental analysis includes cognition:
competence,
potential buyers,
suppliers,
substitutes.
The study of the macroeconomic situation provides information on aspects:
legal,
political,
technological,
Social,
Environment,
economic.
All of this information is important when planning a business, as it allows the entrepreneur to better prepare for market entry and to acquire the necessary resources more effectively. Greater knowledge allows for better organization of strategic activities, and this is one of the most important ingredients for success.