Email marketing in the health sector. Mobile
Posted: Sun Dec 22, 2024 9:36 am
1.- A double opt-in is required , at least, to start
double opt-in
Filling your database with emails obtained through quick and easy methods may be tempting for many. However, it is one of the worst practices you can implement and will probably lead to failure.
The ideal approach for email marketing strategies in the health sector and in any other industry is to opt for Permission Marketing. And this includes double opt-in as a starting point. This way, users will explicitly agree to receive your messages. philippines phone directory search This way, you can implement much more direct and personalized approaches. And of course, obtaining greater results.
Because?
The quality of the lists is better . In return, you will receive greater engagement from subscribers and far fewer unsubscribes.
The easiest way to ruin your work and your online reputation is to send communications without permission. As you can imagine, it is even worse if it is medical information, as it loses all professionalism and credibility.
2.- Be careful with the frequency of sending
Shipping frequency
What is the biggest mistake in a good email marketing campaign in the healthcare sector? Sending too many messages and causing user fatigue.
According to Litmus data , two-thirds of consumers say the main reason they unsubscribe from email lists is email overload. And it makes sense. So how do you determine the right frequency?
Data from a survey conducted by Mapp Digital indicate that 40% of users prefer to receive emails once a week to avoid fatigue. However, data from Adigital shows the opposite. They indicate that the larger the company, the more frequently they should be sent.
3.- Think mobile
Before you get started, think about how your email will be viewed on a mobile device. Right now, 54% of emails are opened on mobile devices. And that percentage is predicted to increase in the coming year.
It is essential that the entire design can be viewed well on any device. But creating an email marketing strategy in the health sector goes further.
Are you optimising all the links you include in your email? Have you taken into account user behaviour on different devices? Do you know how to use the opportunities offered by smartphones such as location or health monitoring? All of this has become essential.
4.- Make sure your pieces are educational
Email marketing in the health sector. Educational pieces
Your business has a lot of interesting information to share, so you shouldn't keep it just for your patients.
Newsletters are a fundamental tool for building loyalty among users and even converting them into clients. Therefore, you should bet on this format in your email marketing strategies in the health sector. How?
Share tips on how to deal with the flu in winter.
Take advantage of the email to include a video tutorial on how to wash your hands correctly.
Share tips for perfect brushing.
Information on how to care for braces.
Share the most frequently asked questions and answers, such as how to deal with allergies in spring.
And if you want to do it in a creative way, you can always create an infographic, like in the example.
5.- To do this, carry out a correct segmentation
double opt-in
Filling your database with emails obtained through quick and easy methods may be tempting for many. However, it is one of the worst practices you can implement and will probably lead to failure.
The ideal approach for email marketing strategies in the health sector and in any other industry is to opt for Permission Marketing. And this includes double opt-in as a starting point. This way, users will explicitly agree to receive your messages. philippines phone directory search This way, you can implement much more direct and personalized approaches. And of course, obtaining greater results.
Because?
The quality of the lists is better . In return, you will receive greater engagement from subscribers and far fewer unsubscribes.
The easiest way to ruin your work and your online reputation is to send communications without permission. As you can imagine, it is even worse if it is medical information, as it loses all professionalism and credibility.
2.- Be careful with the frequency of sending
Shipping frequency
What is the biggest mistake in a good email marketing campaign in the healthcare sector? Sending too many messages and causing user fatigue.
According to Litmus data , two-thirds of consumers say the main reason they unsubscribe from email lists is email overload. And it makes sense. So how do you determine the right frequency?
Data from a survey conducted by Mapp Digital indicate that 40% of users prefer to receive emails once a week to avoid fatigue. However, data from Adigital shows the opposite. They indicate that the larger the company, the more frequently they should be sent.
3.- Think mobile
Before you get started, think about how your email will be viewed on a mobile device. Right now, 54% of emails are opened on mobile devices. And that percentage is predicted to increase in the coming year.
It is essential that the entire design can be viewed well on any device. But creating an email marketing strategy in the health sector goes further.
Are you optimising all the links you include in your email? Have you taken into account user behaviour on different devices? Do you know how to use the opportunities offered by smartphones such as location or health monitoring? All of this has become essential.
4.- Make sure your pieces are educational
Email marketing in the health sector. Educational pieces
Your business has a lot of interesting information to share, so you shouldn't keep it just for your patients.
Newsletters are a fundamental tool for building loyalty among users and even converting them into clients. Therefore, you should bet on this format in your email marketing strategies in the health sector. How?
Share tips on how to deal with the flu in winter.
Take advantage of the email to include a video tutorial on how to wash your hands correctly.
Share tips for perfect brushing.
Information on how to care for braces.
Share the most frequently asked questions and answers, such as how to deal with allergies in spring.
And if you want to do it in a creative way, you can always create an infographic, like in the example.
5.- To do this, carry out a correct segmentation