How to define the stages of the Sales Funnel and user behavior?

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Consideration or Contacts: also known as Leads , are users who show interest in your product or service.

This is where the funnel gets narrower and your efforts increase.

This is where you define which users will become customers and which will not.

Never forget that your digital marketing strategy must be objectively directed at your Buyer Persona.

Stage 3 BOFU (Bottom of the Funnel)
Decision or Sales: corresponds to the final segment of the funnel and therefore it is in this phase where you reach sales and new customers.

The more traffic you drive to your website, the more likely you are to increase your sales and achieve an effective digital marketing strategy.

what-is-a-sales-funnel

Once you start working on your Sales Funnel , you gmx email list will be able to get to know your Buyer Persona better and you will have the opportunity to develop your own version of the sales funnel.

This way, you can define each stage according to your users' interactions and the campaigns you develop to promote your product or service.

To design your funnel you must know and understand the following terms:

Contact or Lead, a basic stage of the Sales Funnel
This is the user who arrives at your website or campaign without knowing much about your brand or product.

This contact could become your future client or simply stay in the first part of the funnel.

Prospect
This is the user who shows interest in your brand and who, after being contacted, is willing to continue to the next step in the sales process.

Qualified Prospect
This is, without a doubt, one of the most important stages, because this is when you get to know your potential client better.

This way, you can qualify them by knowing their financial availability, whether they saw value in your offer, and the need they have for your product.

Commitment
At this stage, the client agrees to continue with the sales process and the only thing left to do is finalize the details of the contract, such as payment terms and deadlines.