E-commerce: how to build effective communication with customers
Posted: Thu Jan 30, 2025 7:14 am
Today, competition in E-commerce is so high that it is not enough for companies to have a wide range of goods or services and a convenient trading platform. Modern e-commerce requires customer service and the ability to effectively communicate with customers. How to effectively build communication with customers through letters and messages? We tell you how to write a letter so that customer loyalty does not fall.
How to build effective communication with customers
These simple tips will help you increase your email open rates:
Determine the optimal number of emails . Be consistent crypto email database list in the number of emails you send – do not change the frequency of your emails too radically.
Don't buy contact lists . Obtain mailing lists legally.
Design your emails in a consistent style . Maintain a balance between text and images. Place the unsubscribe button in a prominent place. Avoid shortening links.
Personalize your emails . Introduce yourself and use name-based addresses in your emails. Segment your email lists based on recipients' interests, purchase history, etc.
Be attention-grabbing in the subject and preheader . Avoid using clickbait subject names to prevent recipients from marking your emails as spam. Be creative with your subject lines, but don't be manipulative. Always fill out the preheader.
Use A/B testing . If you just start sending emails without a clear strategy, you risk not getting the results you want. Focus on the marketing goals that matter most to you and test different email approaches with your customers.
Letter templates for Ecom and online stores
Welcome Letter Template
Welcome letters and messages are needed by Ekom to:
Notify that someone has successfully registered or subscribed to your email newsletter.
Thank users for joining the online store's community of buyers.
Emphasize the benefits that the customer will receive when shopping in your store.
Convince users to subscribe to your online store on social networks.
Example
Hello [recipient name],
We are glad that you have joined the [online store] community.
We hope that you are satisfied [with the products offered by the online store] and will continue to shop with us.
Our goal is to offer a wide range of [products offered by the online store] of high quality. If you think we should add any products to our store, feel free to contact us and share your opinion.
All the best,
[company]
Pre-sales letter template
Example
Hello [name],
We are very excited to inform you that our seasonal sale will start in [X] days.
Our entire [Spring/Summer/Fall/Winter] collection will be on sale, and you can save up to 70% on our most popular items.
Stay tuned for news from [online store name].
Follow up letter template
Example
Hello [name],
I know I shared information about [product or service] with you a while ago, but I thought you might want to know about a new promotion [company] is offering right now.
[Deal details].
This promotion is valid until [end date]. If you want to know more about it, please let me know. I'll tell you everything you need to know in a few minutes.
Sincerely,
[your signature]
Return Letter Template
Return confirmation notification topics from online store:
Return confirmation.
We have received your refund request.
Your return order to [company name].
Example
Hello [client name].
We have received your return request. Thank you for the information!
Now you can prepare your return parcel and wait for the courier to pick it up.
Once we receive your package with the returned [name of ordered product(s)], we will issue your refund. Refunds will take no more than [X] days.
Do you have additional questions? Click this link to read our Frequently Asked Questions section [FAQ Link].
How to build effective communication with customers
These simple tips will help you increase your email open rates:
Determine the optimal number of emails . Be consistent crypto email database list in the number of emails you send – do not change the frequency of your emails too radically.
Don't buy contact lists . Obtain mailing lists legally.
Design your emails in a consistent style . Maintain a balance between text and images. Place the unsubscribe button in a prominent place. Avoid shortening links.
Personalize your emails . Introduce yourself and use name-based addresses in your emails. Segment your email lists based on recipients' interests, purchase history, etc.
Be attention-grabbing in the subject and preheader . Avoid using clickbait subject names to prevent recipients from marking your emails as spam. Be creative with your subject lines, but don't be manipulative. Always fill out the preheader.
Use A/B testing . If you just start sending emails without a clear strategy, you risk not getting the results you want. Focus on the marketing goals that matter most to you and test different email approaches with your customers.
Letter templates for Ecom and online stores
Welcome Letter Template
Welcome letters and messages are needed by Ekom to:
Notify that someone has successfully registered or subscribed to your email newsletter.
Thank users for joining the online store's community of buyers.
Emphasize the benefits that the customer will receive when shopping in your store.
Convince users to subscribe to your online store on social networks.
Example
Hello [recipient name],
We are glad that you have joined the [online store] community.
We hope that you are satisfied [with the products offered by the online store] and will continue to shop with us.
Our goal is to offer a wide range of [products offered by the online store] of high quality. If you think we should add any products to our store, feel free to contact us and share your opinion.
All the best,
[company]
Pre-sales letter template
Example
Hello [name],
We are very excited to inform you that our seasonal sale will start in [X] days.
Our entire [Spring/Summer/Fall/Winter] collection will be on sale, and you can save up to 70% on our most popular items.
Stay tuned for news from [online store name].
Follow up letter template
Example
Hello [name],
I know I shared information about [product or service] with you a while ago, but I thought you might want to know about a new promotion [company] is offering right now.
[Deal details].
This promotion is valid until [end date]. If you want to know more about it, please let me know. I'll tell you everything you need to know in a few minutes.
Sincerely,
[your signature]
Return Letter Template
Return confirmation notification topics from online store:
Return confirmation.
We have received your refund request.
Your return order to [company name].
Example
Hello [client name].
We have received your return request. Thank you for the information!
Now you can prepare your return parcel and wait for the courier to pick it up.
Once we receive your package with the returned [name of ordered product(s)], we will issue your refund. Refunds will take no more than [X] days.
Do you have additional questions? Click this link to read our Frequently Asked Questions section [FAQ Link].