Discount Portals for eCommerce Positioning
Posted: Thu Jan 30, 2025 7:29 am
Contents
1 Why discount coupon portals?
2 How to make it work
3 Recommendations
Using discount coupon portals as a positioning platform is a great alternative in the world of eCommerce.
In recent years, eCommerce has become insurance leads for seniors a red sea of competition that requires more resources in terms of money, time and strategy every day.
In addition to differentiating themselves from other companies in the same sector at a local level, there is also the struggle to generate added value to position themselves in the minds of buyers above the big, well-known brands.
Group-427320753
Why discount coupon portals?
[Tweet “Online businesses have focused on positioning on Google #eCommerce.”]
Many marketing schools use ZMOT as the basis of their courses, and have also focused on creating advertisements on social networks that are becoming increasingly saturated, resulting in less effectiveness and impact on target audiences.
And let's not even talk about viral content, whose "longevity" seems to be getting shorter and shorter.
Clearly it's not all bad, having a successful eCommerce strategy can have a really big and positive effect.
Using coupon and offer portals can be a good push to complement positioning and recognition strategies by potential buyers.
It would be a good idea to take advantage of the positioning, database, networks and consumers of these discount portals to begin or complement your positioning and reputation actions for your business, not only on the Internet, but also in the mind of the consumer.
1 Why discount coupon portals?
2 How to make it work
3 Recommendations
Using discount coupon portals as a positioning platform is a great alternative in the world of eCommerce.
In recent years, eCommerce has become insurance leads for seniors a red sea of competition that requires more resources in terms of money, time and strategy every day.
In addition to differentiating themselves from other companies in the same sector at a local level, there is also the struggle to generate added value to position themselves in the minds of buyers above the big, well-known brands.
Group-427320753
Why discount coupon portals?
[Tweet “Online businesses have focused on positioning on Google #eCommerce.”]
Many marketing schools use ZMOT as the basis of their courses, and have also focused on creating advertisements on social networks that are becoming increasingly saturated, resulting in less effectiveness and impact on target audiences.
And let's not even talk about viral content, whose "longevity" seems to be getting shorter and shorter.
Clearly it's not all bad, having a successful eCommerce strategy can have a really big and positive effect.
Using coupon and offer portals can be a good push to complement positioning and recognition strategies by potential buyers.
It would be a good idea to take advantage of the positioning, database, networks and consumers of these discount portals to begin or complement your positioning and reputation actions for your business, not only on the Internet, but also in the mind of the consumer.