Target does an excellent job dynamically changing the featured images to match the selected color.
Product Image Design 3: Incorporating Social Media Images
I love how Target incorporates user generated content into their product page designs.
In this case, after the three model image shots they begin displaying images of regular customers with the dress on.
How does Target curate these posts? One way is via their Instagram channel. They've created a hashtag #targetstyle to give customers an easy way to engage with the brand.
They are then able to quickly search for uploaded images that fit their criteria for a product page image. Next, they send a simple comment to the profile asking for permission to use the image on their site.
Again, they make use of a hashtag to make it straightforward for their team. Below is an example exchange.
And the team doesn't stop at just one user generated post.