Advertising agency mistakes – too little contact

[sumaiyakhatun26]

You sign a contract. You start working together! Everyone is full of optimism. Meanwhile, the agency is sinking into the ground and basically no one knows what it is doing and when. They respond to emails slowly and rarely, and it is hard to get through on the phone.

Or another scenario. You've been working together for a while. But the contact is infrequent and irregular. As a client, you start to wonder, "What am I paying them for?"

When a client doesn't know something is happening, they start to suspect that nothing is happening. Even if it isn't.

In the meantime, the matter can be remedied quite easily in at least a few ways. south africa rcs data More intensive contact is enough.

I don't mean just daily email or phone calls. This is for discussing the most urgent matters. It's worth implementing, for example.


In my agency – digitalk – it looks like this: we call some clients on Google Meet once a week to summarize the status of work and plan activities for the next period. It is also an opportunity to talk about new ideas, upcoming campaigns, etc.

In turn, with other clients we do this through

B) weekly email summaries + future plans
It's not about sending a meaty report of activities week after week. Preparing one takes a lot of time (which could be used more effectively), and in some cases a week is not enough to draw conclusions worth presenting.

From our practice, I can mention that a weekly email with a simple bullet point list of what we have completed in a given week of planned activities and what we plan to do next week works well instead.

Plans change, deadlines sometimes change. Even the best schedule prepared at the beginning of cooperation has to be verified by life. That's why it's good to remind yourself about yourself and about what you're doing, where you're heading on an ongoing basis.

And since we’re on the subject of summaries and reports…