User-Generated Content: How to Get Followers Used to Seeing Your Own Creations

[subornaakter20]

As we pointed out earlier, GoPro has stood out from the rest from the beginning due to its constant investment in users.

The brand highly values ​​the creation of content by each and every one of its fans (no matter how amateurish the techniques used to produce it).

Every video or photo taken has the great potential to become instant advertising .

Michael Peggs , founder of Marccx Media, explains: “User-generated content is so much more than dogs on skateboards or failed skate videos – it’s people living their lives, trying to achieve their dreams, and of course, advertisers are quick to identify these types of situations in order to engage more directly with them.”

[Tweet “Every video or photo taken has the great potential to become instant advertising” #ContentMarketing]

Don't neglect content produced interior designers service email list by professionals
Beyond the fact that the focus is on material filmed by ordinary people, it is also true that in the long run there comes a point where only the work of professional photographers and videographers can produce the desired effect.

The company recruits professionals to develop its own social media content , primarily unscripted projects or documentaries.

This effort is understandable, since the camera works much better on these types of non-fiction projects than on high-quality filming and videos with a lot of post-production work.

There is currently a partnership with the ice hockey league, NHL and ESPN , where the effort is focused on achieving live broadcasts from cameras located on each of the players.

It's really easy to imagine GoPro 's banner at these kinds of events, thanks to the powerful emphasis on the kind of first-person perspectives the product provides.

So far, its in-house team has produced 22 films and a large number of full-length documentaries to promote the Hero4 model .

Check out this simple yet eye-catching documentary that seeks to raise awareness about a mammal species as controversial as the orca.



In this work plan there is only one feature that may not be entirely clear (or may somehow add “noise”) to the most conventional marketing concepts :

One of the biggest challenges ahead for this large company is to start monetizing this type of content in the medium term. This type of production line could, in the future, be an interesting source of income for the company.

How does GoPro's path continue?
The question that must be asked after having taken a broad look at all these aspects that make up GoPro's inclusive Content Marketing strategy is: How far is this brand willing to go in following the professional and amateur direction?

Will they try to create a kind of channel where they can showcase the talents they have discovered so far or will they try to continue attracting more and more non-professional fans?

For now, there are no absolutes on the GoPro horizon , the path merges from a combination of the two, taking considerable time to form a space that will endure forever.