How to Optimize Every Stage of the Purchasing Process
Posted: Thu Jan 30, 2025 8:58 am
genwords
Contents
1 Optimize the purchasing process: 3 Functional Tips
Today, the availability of high volumes of data enables smarter decision-making that helps optimize the purchasing process .
In the field of eCommerce, having key data about user behavior at each stage of the purchasing process makes it possible to detect obstacles along the way, and thus implement strategic actions that loadrunner protocol list help increase conversions.
Let's see what the stages of the purchasing process are
In an article on our blog we talked about the “customer experience map” , a concept that describes the purchasing process as a “path” that the user follows, from their first contact with a brand to becoming a loyal customer.
Baynote considers the analogy mentioned above and translates it into an infographic, showing how users find an eCommerce store, how they evaluate it, what they do after purchasing and how online stores can optimize the purchasing process… All this, based on data.
eCommerce: How to Optimize Every Stage of the Purchasing Process (Based on Data)
Image: DollarPhotoClub
1. Discovery
How do buyers reach an eCommerce site? The top 3 are:
Paid Search Engine Advertising (SEM)
[Tweet “Marketers spent more on #SEM in Q4 2013 than ever before”]
Organic Search Engine Optimization (SEO)
[Tweet “89% of consumers choose search engines to find information before making a purchase”]
[Tweet “62% of all online searches visit one of the first 3 search results #SEO”]
Social
[Tweet “79% of consumers follow brands on social media to get more information about products and services”]
2. Research/Attempt
[Tweet “Customers interact with a brand 4.3 times in 2 days before making a purchase”]
After identifying an attractive product, most shoppers research the product online through multiple channels. Which ones are they?
Social/Reviews: Opinions matter
[Tweet “92% of consumers trust earned media over other forms of advertising”]
[Tweet “90% of buyers trust online reviews #eCommerce”]
[Tweet “86% of consumers are influenced by reading negative reviews”]
Mobile
[Tweet “63% of consumers make a purchasing decision by browsing mobile portals”]
3. Interest/Checkout
As eCommerce grows rapidly, conversion rates remain stagnant. The checkout page is an “all or nothing” opportunity.
Contents
1 Optimize the purchasing process: 3 Functional Tips
Today, the availability of high volumes of data enables smarter decision-making that helps optimize the purchasing process .
In the field of eCommerce, having key data about user behavior at each stage of the purchasing process makes it possible to detect obstacles along the way, and thus implement strategic actions that loadrunner protocol list help increase conversions.
Let's see what the stages of the purchasing process are
In an article on our blog we talked about the “customer experience map” , a concept that describes the purchasing process as a “path” that the user follows, from their first contact with a brand to becoming a loyal customer.
Baynote considers the analogy mentioned above and translates it into an infographic, showing how users find an eCommerce store, how they evaluate it, what they do after purchasing and how online stores can optimize the purchasing process… All this, based on data.
eCommerce: How to Optimize Every Stage of the Purchasing Process (Based on Data)
Image: DollarPhotoClub
1. Discovery
How do buyers reach an eCommerce site? The top 3 are:
Paid Search Engine Advertising (SEM)
[Tweet “Marketers spent more on #SEM in Q4 2013 than ever before”]
Organic Search Engine Optimization (SEO)
[Tweet “89% of consumers choose search engines to find information before making a purchase”]
[Tweet “62% of all online searches visit one of the first 3 search results #SEO”]
Social
[Tweet “79% of consumers follow brands on social media to get more information about products and services”]
2. Research/Attempt
[Tweet “Customers interact with a brand 4.3 times in 2 days before making a purchase”]
After identifying an attractive product, most shoppers research the product online through multiple channels. Which ones are they?
Social/Reviews: Opinions matter
[Tweet “92% of consumers trust earned media over other forms of advertising”]
[Tweet “90% of buyers trust online reviews #eCommerce”]
[Tweet “86% of consumers are influenced by reading negative reviews”]
Mobile
[Tweet “63% of consumers make a purchasing decision by browsing mobile portals”]
3. Interest/Checkout
As eCommerce grows rapidly, conversion rates remain stagnant. The checkout page is an “all or nothing” opportunity.