A prospect becomes a lead when your content convinces him so much that he is willing to receive more of it in exchange for his data.
When a prospect fills out a form to download a content offer, their data is transferred to your system and the unknown visitor is given a face. You can then assign the lead to a workflow based on the information.
A lead is attributed a casual gambling data russia interest in your company, which you can respond to with a wide range of offers.
Free whitepaper for you:
Lifecycle 2 – Middle of the Funnel
Marketing Qualified Lead (MQL)
Once a lead signals greater interest - more views, more visits - they can be classified as an MQL. This is especially the case if the leads have shown interest in the content or specific offers that demonstrate a willingness to buy, such as free demos or buying guides.
In addition to this interest, the second decisive criterion is the so-called fit.
This means:
Does the lead actually fit your company?
Does he have the right decision-making authority?
Does he have enough budget available?
Etc.
Using these criteria, which each company must define for itself, you can filter out real potential from interested parties.
How can I turn visitors to my website into qualified leads?
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