Provide filtering options

[subornaakter20]

Filtering options help shoppers refine search results and find exactly what they're looking for. The key is to offer as many relevant filters as possible and allow more than one to be applied at a time.

5. Offer different types of views
Offering a range of product views, along with corresponding photos and information, will allow customers to tailor the shopping experience to their needs and thus feel more comfortable with the online store interface.

6. Provide accurate and orderly results
It is very important to offer customers merchant cash advance email marketing accurate results, otherwise potential buyers will not trust our eCommerce search tool .

7. Show product reviews
Product reviews have a huge impact on conversion rates .

Recent reports show that 88% of buyers tend to read product reviews, while 60% are more likely to make purchases on sites that have product reviews.

For example, a star rating next to products within search results is likely to encourage shoppers to want to find out more about them.

8. Inform about loyalty programs
In the case of companies that have loyalty programs , it is very useful to inform customers, within the search results, the details of the number of points that each product is worth.

9. Correct spelling mistakes
People often make spelling mistakes when searching for articles , website administrators should offer the use of predictive text as the user types, displaying suggested results when mistakes occur.

10. Deliver multi-channel results
In the case of companies with more than one sales channel , it is important to include tools that allow the buyer to locate their nearest distributor, as well as reservation and reverse charge options.

11. Avoid showing that there are no results
If the company does not currently have a product available that the person has searched for, we should avoid showing the legend “no results”

It would be a way of admitting that the company has failed and encouraging the customer to try one of our competitors.

Instead, I recommend offering alternative products that may still be relevant to their search term, thereby demonstrating that your company is trying to help them and thus keeping them browsing the site longer.