Advantages of native advertising in Zen:

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CTR (click-through rate): CTR standards vary by industry. For example, for real estate it can be below 1%, while for retail it can be 4-5%.
clicks to the site: a good result is when 20-25% of those who read the article click on the site. If the rate is lower, check the text and its final call to action.
Additional information: It is not recommended to check the data daily, as the statistics are updated with a delay. It is optimal to analyze the results one day after the launch, and then weekly.

One of the useful options is the read-to-finish map. This is a Zen tool that shows at what point visitors stop reading an article. The heat map shows where the publication loses interest.

The map is available in the Campaigns section – just click on the campaign name and open the graph. The closer the map is to red, the worse the readability.

This indicator can help you identify weak points in your text so that you can improve it later.

Native advertising in Zen: cooperation with bloggers
Native advertising in Zen is an effective way of promotion that allows you to integrate your product or service into organic content. According to statistics, more than 100,000 authors publish materials every week, which makes it attractive for influencer marketing.

The process of working with native advertising in Zen is albania telegram data similar to the algorithms on other platforms. You choose a blogger or channel, agree on the terms of placement, and then evaluate the results.


variety of formats: long articles, short posts with graphics, videos from 5 seconds to 4 hours long, and vertical videos are available here. Such diversity allows you to adapt the content to different audiences;
increased reach: bloggers' content is seen not only by their subscribers, but also by users who find the materials interesting according to Zen algorithms. Publications are also indexed by search engines, which adds additional traffic;
convenient analytics. It is easy to embed promo codes or links with UTM tags in publications to track effectiveness. Open statistics are available to both advertisers and authors.
Native advertising helps you interact with your audience organically. It creates more trust in your brand than direct advertising messages.

How to find a blogger
There are several ways to find bloggers for collaboration on Zen.