Coca-Cola Case: How to Do Content Marketing Successfully
Posted: Thu Jan 30, 2025 10:35 am
Contents
1 Content 2020, a paradigmatic case when studying how to do Content Marketing
1.1 Content Marketing: Storytelling, another key to Content Marketing
1.2 Coca-Cola Journey
1.2.1 Sustainability
1.2.2 2. Innovation
2 5 Keys to Content Marketing according to Coca-Cola
3 Conclusion
do-content-marketing
Coca-Cola is considered one of the most occupant resident lists visionary brands. Their campaigns teach you how to do Content Marketing and connect with the public. They always manage to stand out among their competitors.
The company began to realize that a fundamental change was needed in its marketing strategy: moving from excellence in creativity to excellence in content .
Creativity has always been at the heart of brand advertising, but content is the key to conquering social media.
Coca-Cola is an international and gold company in the United States.
The company began with Atlanta pharmacist Dr. John S. Permberton, who created a flavored syrup to mix with carbonated water.
Everyone loved it. The first year of sales averaged 9 servings per day. Today, Coca-Cola serves 1.9 million servings every day.
The 3 main objectives of the company:
Refresh the world.
Inspire moments of optimism and happiness.
Creating value and making a difference.
Group-427320753
Content 2020, a paradigmatic case when studying how to do Content Marketing
In 2011, Coca-Cola introduced its new content marketing technique : Content 2020.
If you haven't seen this video on the subject yet, we'll leave it here for you.
In short, Coca-Cola is trying to move from creative excellence to content excellence.
What does this mean? Basically, it's hard to get people to see or click on your ad.
Consumers want to participate, be part of the conversation, and tell their own stories.
So Coca-Cola already has the means to reach a huge audience. Now, they just need to engage them through the use of content.
Coca-Cola has three reasons for doing this:
To double the size of your business.
They have observed a distribution of creativity , meaning that there are more consumer-generated stories than Coke Company stories.
There is greater connectivity and consumer empowerment than ever before.
Content Marketing: Storytelling, another key to Content Marketing
In order for Coca-Cola’s content marketing goals to be successful, they chose to focus on storytelling .
What is this? In general, it is telling and creating stories in a way that is compelling to the reader. Making a genuine connection with the consumer through storytelling rather than throwing ads in their face.
Coca-Cola's strategy is to move from a one-way narrative to a dynamic narrative.
What's the difference? The company describes this idea by saying it's creating one story that is heard across multiple channels, with the goal of creating a unified and coordinated brand experience.
1 Content 2020, a paradigmatic case when studying how to do Content Marketing
1.1 Content Marketing: Storytelling, another key to Content Marketing
1.2 Coca-Cola Journey
1.2.1 Sustainability
1.2.2 2. Innovation
2 5 Keys to Content Marketing according to Coca-Cola
3 Conclusion
do-content-marketing
Coca-Cola is considered one of the most occupant resident lists visionary brands. Their campaigns teach you how to do Content Marketing and connect with the public. They always manage to stand out among their competitors.
The company began to realize that a fundamental change was needed in its marketing strategy: moving from excellence in creativity to excellence in content .
Creativity has always been at the heart of brand advertising, but content is the key to conquering social media.
Coca-Cola is an international and gold company in the United States.
The company began with Atlanta pharmacist Dr. John S. Permberton, who created a flavored syrup to mix with carbonated water.
Everyone loved it. The first year of sales averaged 9 servings per day. Today, Coca-Cola serves 1.9 million servings every day.
The 3 main objectives of the company:
Refresh the world.
Inspire moments of optimism and happiness.
Creating value and making a difference.
Group-427320753
Content 2020, a paradigmatic case when studying how to do Content Marketing
In 2011, Coca-Cola introduced its new content marketing technique : Content 2020.
If you haven't seen this video on the subject yet, we'll leave it here for you.
In short, Coca-Cola is trying to move from creative excellence to content excellence.
What does this mean? Basically, it's hard to get people to see or click on your ad.
Consumers want to participate, be part of the conversation, and tell their own stories.
So Coca-Cola already has the means to reach a huge audience. Now, they just need to engage them through the use of content.
Coca-Cola has three reasons for doing this:
To double the size of your business.
They have observed a distribution of creativity , meaning that there are more consumer-generated stories than Coke Company stories.
There is greater connectivity and consumer empowerment than ever before.
Content Marketing: Storytelling, another key to Content Marketing
In order for Coca-Cola’s content marketing goals to be successful, they chose to focus on storytelling .
What is this? In general, it is telling and creating stories in a way that is compelling to the reader. Making a genuine connection with the consumer through storytelling rather than throwing ads in their face.
Coca-Cola's strategy is to move from a one-way narrative to a dynamic narrative.
What's the difference? The company describes this idea by saying it's creating one story that is heard across multiple channels, with the goal of creating a unified and coordinated brand experience.