Content Marketing Success Stories in LATAM

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Contents
1 1. Colgate
1.1 What to learn
2 2. Mama Lucchetti
2.1 What to learn
3 3. The Gourmet
3.1 What to learn
4 4. Unilever
4.1 What to learn
5 5. Vorterix
5.1 What to learn
6 Common denominators of content marketing success stories in LATAM
content marketing2

Content Marketing in LATAM is a concept pharmaceutical email lists directly related to the construction of a channel that allows building loyalty and building a brand in its relationship with the customer through the Internet, by means of a comprehensive content strategy that targets the chosen audience segmentation in the most concrete way possible.

An e-commerce can increase its revenue by up to 30% with this powerful inbound tool. There are plenty of examples of successful content marketing cases in Latin America.

Once the relevant research has been carried out and the specific target that needs to be addressed is understood, perhaps the most important thing is to find a solid idea that allows you to begin to diagram the strategy.

In this sense, the most important thing is that it functions as an independent communication agent and that it gives freedom of action when delivering the message through various typologies (video, text, image and applications).

On the other hand, studying and learning about successful brand cases whose Content Marketing strategies in LATAM have achieved an ideal user response is an excellent way to learn tools.

This, in turn, works as a starting point to begin generating your own path.

There are many global examples that have become paradigmatic cases in the sector: the Coca Cola, Sears or Kraft cases, for example.

Below, we will present 5 companies that achieved a perfect combination of idea and application in their online content campaigns in Latin America and some fundamentals to learn from each of them.

All of these content marketing success stories in Latin America have several aspects in common that we will analyze at the end.

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1. Colgate
Leading company on our continent, an example of the content marketing success stories that abound in LATAM .

The Oral and Dental Care Information Center is a microsite created by Colgate, focusing on the different ways to keep your mouth and teeth healthy.

Clearly, the channel has a marked marketing inclination , with information related to the products offered by the company, but on the other hand it incorporates a significant volume of valuable information linked to the subject and a news feed with relevant data provided by the American Dental Association.

Separating the most common dental care issues and some ways to solve them is a simple but very direct and easily accessible idea, allowing the user to address the problem instantly.

The microsite also makes excellent use of video as a resource. It should be noted that text is not the only way to generate content.

The Internet is a multimedia medium (or hypermedia): users know this and incorporate it organically into their daily browsing. It should not be forgotten that YouTube, a social network dedicated exclusively to audiovisual content, surpassed 1 billion users this year.