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Compared to other methods, cold emailing is inexpensive. When done correctly, the potential ROI of cold emailing is huge because it allows sales professionals to convert leads into customers at a low cost.

Retargeting
Retargeting is a form of online advertising that typically works by re-displaying your content or website to people who have previously visited but have not completed the conversion. These ads are typically tailored based on what page of your site they visited and their behavior, as this will give you an idea of ​​what services they require.

There are several benefits of retargeting, all of taiyuan mobile database which are useful in B2B lead generation. This includes increasing brand awareness, completing a buyer’s journey that was paused or interrupted, and promoting new services to those who showed interest in previous offerings. Most importantly, it can increase conversions and revenue.

Retargeting is a great way to re-engage with people who have previously engaged with your site. Think of it as a nudge to remind them of your existence and encourage them to return.