What can be learned from this?

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. Nike
Nike's content marketing approach is a bit different from traditional marketing. Instead of producing content through a blog, the company operates notably through social media.

We can draw two lessons from Nike: the first is that content marketing is not just about having a blog and the second is that segmentation is essential in an overall strategy.

5. GOV.UK
GOV.UK is the UK government's website, which has undergone a complete transformation in recent years and deserves praise for it.

Imagine the difficulty of having a single site to answer questions and solve problems for the populations of five countries.

Because this is what GOV.UK is all about: creating a seamless digital experience to make life as easy as possible for citizens.

To accomplish this mission, the government would not only have to go further to develop efficient digital services, but also be able to attract the public.

The solution to this was to produce a lot, but a lot of content from the 103 blogs that make up the site.

Blogs that revolve around issues ranging from professors edu email addresses design and accessibility to digital inclusion, in simple language that is accessible to the public.

Even in serious and complex organizations, such as government, it is possible to create a light content strategy and manage engagement with the public.

6. Salesforce
Salesforce, the company that owns the world's number one CRM, also has great authority when it comes to content marketing.

With a wide variety of products, ranging from small business to software solutions geared toward large corporations, Salesforce requires extensive marketing work.

And the same diversity of products will be applied to the content in order to reach each person and generate results.

To that end, Salesforce has, in addition to its main blog, more than 30,000 followers on the medium, one of the largest blogging platforms today.

Plus, the company even has a blog just to talk about its efforts and options for nonprofits, salesforce.org.