You can get answers to the 16 most important SEO questions in our free white paper.

[shishir.seoexpert1]

When creating your website, a lot of work is first put into planning the structure. However, over time, new subject areas are constantly being opened up and new content is added. This quickly becomes a confusing hodgepodge of content. It is important that you maintain a clear website structure as the content grows.

1. Content inventory
The first step is to get an overview of the existing content on your website. It is best to create a keyword map. This can be a simple table in which you list the individual pages and their URL. The best thing to do is take a look at our blog article on topic clusters!

To avoid having to collect all this data by gambling data lebanon hand, you can use free SEO tools such as Google Search Console. Here you can even see which keywords a page is currently ranking for.


2. Structure analysis
You will have a good SEO ranking if your content is clearly visible and meets the needs of your users. Relevance (on-page optimization) and popularity (off-site optimization) come together here.

Read more here: How to improve your Google ranking

After the content inventory, you should ask yourself which of the existing topics are particularly important for your persona. The most important content should be directly accessible and appear on your website as often as possible.