Example of the sales funnel of a company website
Posted: Sat Feb 01, 2025 3:57 am
Top of the Funnel (ToFu)
The top of the funnel is the so-called "top of the funnel". In this area, a large audience is addressed in order to establish initial contact with potential customers. This is not about selling your product or service, but rather about understanding the needs of your target group. Therefore, marketing actions to improve reach and traffic are recommended in this phase.
2. Middle of the Funnel (MoFu)
In this area, the actual interested parties are filtered out in order to then lead them further through the sales funnel. This is where the first scatter losses occur, but you don't have to view this negatively. People who are not really interested in your offer and for whom a longer contact would probably only lead to a pointless waste of time and resources are sorted out.
In the MoFu, marketing and sales accompany the iceland whatsapp data remaining interested parties in the sales funnel into the next phase. For this reason, you should concentrate primarily on lead generation here. In this way, you build a relationship with your potential buyers using contact details and can respond to them in a personalized manner in the further process.
3. Bottom of the Funnel (BoFu)
The bottom of the funnel is ultimately about converting the leads you have acquired into paying customers. This is also where wastage occurs, because not every lead will decide to make a purchase. At the bottom of the funnel, you should therefore concentrate on convincing the leads of your products and services and turning them into satisfied customers.
Up to this point, we have introduced you to the sales funnel in theory. To help you better understand how you can use the sales funnel in your company, we will take a look at concrete measures that you can take along the sales funnel using the example of a company website.
1.ToFu: Increase traffic
The first step is to increase the traffic to your company website in order to direct many website visitors into your funnel. The number of visitors can be increased, for example, using social media activities, SEO measures or paid advertising campaigns.
2. MoFu: Generate leads
At this point, a portion of website visitors are converted into leads. This can happen, for example, when a visitor leaves their email address to download an information brochure or signs up for a newsletter. It is crucial that your website has a focus on lead generation and that you offer various conversion elements. Conversion elements allow you to obtain your visitors' contact details in exchange for the added value you offer them.
3. BoFu: Closing of the deal
The sales funnel should end in a successful deal. There are various ways to complete the purchase. For example, you could offer online purchases with vouchers, consultations or trial versions.
Note :
The sales funnel can also be transferred to a store with physical products. The structure of the funnel remains the same, only the measures vary.
Conclusion: The Sales Funnel as a Basic Framework for the Sales Process
The sales funnel forms an important framework for your sales process. With a well-structured sales funnel, your company can identify sales-related potential and risks in the sales chain at an early stage and react accordingly. With the help of the sales funnel and the customer and user journey , you can also identify relevant touchpoints.
The top of the funnel is the so-called "top of the funnel". In this area, a large audience is addressed in order to establish initial contact with potential customers. This is not about selling your product or service, but rather about understanding the needs of your target group. Therefore, marketing actions to improve reach and traffic are recommended in this phase.
2. Middle of the Funnel (MoFu)
In this area, the actual interested parties are filtered out in order to then lead them further through the sales funnel. This is where the first scatter losses occur, but you don't have to view this negatively. People who are not really interested in your offer and for whom a longer contact would probably only lead to a pointless waste of time and resources are sorted out.
In the MoFu, marketing and sales accompany the iceland whatsapp data remaining interested parties in the sales funnel into the next phase. For this reason, you should concentrate primarily on lead generation here. In this way, you build a relationship with your potential buyers using contact details and can respond to them in a personalized manner in the further process.
3. Bottom of the Funnel (BoFu)
The bottom of the funnel is ultimately about converting the leads you have acquired into paying customers. This is also where wastage occurs, because not every lead will decide to make a purchase. At the bottom of the funnel, you should therefore concentrate on convincing the leads of your products and services and turning them into satisfied customers.
Up to this point, we have introduced you to the sales funnel in theory. To help you better understand how you can use the sales funnel in your company, we will take a look at concrete measures that you can take along the sales funnel using the example of a company website.
1.ToFu: Increase traffic
The first step is to increase the traffic to your company website in order to direct many website visitors into your funnel. The number of visitors can be increased, for example, using social media activities, SEO measures or paid advertising campaigns.
2. MoFu: Generate leads
At this point, a portion of website visitors are converted into leads. This can happen, for example, when a visitor leaves their email address to download an information brochure or signs up for a newsletter. It is crucial that your website has a focus on lead generation and that you offer various conversion elements. Conversion elements allow you to obtain your visitors' contact details in exchange for the added value you offer them.
3. BoFu: Closing of the deal
The sales funnel should end in a successful deal. There are various ways to complete the purchase. For example, you could offer online purchases with vouchers, consultations or trial versions.
Note :
The sales funnel can also be transferred to a store with physical products. The structure of the funnel remains the same, only the measures vary.
Conclusion: The Sales Funnel as a Basic Framework for the Sales Process
The sales funnel forms an important framework for your sales process. With a well-structured sales funnel, your company can identify sales-related potential and risks in the sales chain at an early stage and react accordingly. With the help of the sales funnel and the customer and user journey , you can also identify relevant touchpoints.