Glossier Cart Abandonment Email Campaign Examples

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subornaakter20
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Joined: Mon Dec 23, 2024 3:52 am

Glossier Cart Abandonment Email Campaign Examples

Post by subornaakter20 »

Glossier's abandoned cart email does this, too. You have a humorous pitch followed by a joke: "If you're adding items to your online shopping cart and no one is around to check... does it make a sound?"

Plus, there's a picture of a woman looking questioningly at the question above. That's good marketing.

Then we Get the joke: "No. But it triggers this email." Your takeaway? Don't be afraid to poke fun at your own email marketing campaign.

Abandoned Basket Removal
Use images of actual products in your architects email list cart.
Add other images to help direct the eye
Add humor and branding
Use positive images and words
Transactional Email Campaign Examples
A transactional email doesn't necessarily have to refer to an email that asks a customer to make a financial transaction. Essentially, this type of email simply asks the customer to do something. Perhaps you're pushing the customer toward a future purchase or asking them to make a purchase now.

The important thing is to focus on engagement. You want your subscribers to engage with the email and click on the call to action or forward it to a friend.

How do you increase engagement? You offer an incentive. This is reciprocity in action. You want your followers to feel like they’ve received something valuable, and then they’ll reciprocate.

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Charity: Water
charity water email campaign examples

We love how Charity: Water's marketing email makes it clear that they're in partnership with their donors. They call the email a "Spring Member Exclusive."

Both “member” and “exclusive” imply exclusivity, of course. This is to ensure that the relationship between Charity: Water and its donors feels personal.

The company then shares its journey to providing safe drinking water to the people of Cambodia. We invite you to watch the full episode on this topic so you know where your donated dollars are spent.

Well done!

It's also very nicely designed, which helps.

Starbucks
Starbucks Transactional Email Campaign Examples

Starbucks is definitely not behind when it comes to marketing emails . This transactional email campaign example is based on the company's loyalty programs, which allow members to earn stars and get free drinks at the coffee chain.

This transactional email campaign is an example of an offer Bonus Stars to people who follow the call to action. Note that this has nothing to do with online activity. Starbucks is inviting people into their stores to take advantage of the offer.

The letter itself is minimalist and focused solely on the offer.

Airbnb
airbnb transaction email campaign examples

In Airbnb email marketing campaign examples , you see evidence of the company's distinctive branding throughout. We use the Airbnb logo, a beautiful image of a remote resort, and the signature blue color throughout the main points of the email.

The company has chosen to focus specifically on Bangkok, highlighting the more than 900 listings there. It's a great use of the large number to encourage engagement.

And of course, you have a very obvious call to action: “Book now.”

Insights from Transactional Email
Add stylish images
Keep the design minimalistic.
Add a clear call to action
Make your message personal
Examples of newsletters and email campaigns
Newsletters and email campaigns are designed to integrate the subscriber with the brand and promote specific products.

Let's look at some examples of email marketing campaigns to see what they do right.

Buzzfeed
Examples of BuzzFeed newsletters and email campaigns

It's hard to argue with the fact that Buzzfeed has cornered the niche email marketing market . This one is specifically focused on animals. The headline, "Let the Cute Come to You," is a perfect fit for the topic.

We also like the section that states when you'll receive the newsletter. Buzzfeed clearly states what subscribers can expect from this newsletter.

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Taco Bell
Taco Bell

Many companies, including Taco Bell, use sponsorships, promotions, and limited-time offers tied to popular sporting events.

It's a stroke of genius, especially for a brick-and-mortar store. It increases brand awareness and also connects Taco Bell with the excitement and camaraderie of sports, which leads to increased customer interest and increased revenue.

Promotional emails with conclusions
Set clear expectations for subscribers
Use calls to action and headlines that are tailored specifically to your audience.
Tie your sentence to a pop culture reference
Consider upselling or cross-selling
Email Retention Campaign Examples
Customer retention is just as important as acquiring them . You need customers to keep coming back for more.

You can use email to re-engage customers who haven't purchased your products or interacted with your emails. The trick is to make them realize how much you value them.

To do this, you need to provide value in some way. We'll look at a variety of email retention campaign examples to see how this is done.

Grammarly
Grammarly Retention Email Campaign Examples

Grammarly does a great job of retaining its customers through email campaigns.

First, the email is personalized. This is to make the subscriber feel welcome and appreciated. It also shows that Grammarly is attuned to its audience.

Next, Grammarly doesn’t just beg the subscriber to come back or restart their subscription. Instead, the email uses Grammarly’s new feature to entice the subscriber. It’s like saying, “Hey, your subscription just got better. Look at this!”

The CTA echoes the body content. Instead of a generic call to action, it says, “Get Grammarly for your browser.” That’s a good choice.

Dollar Shave Club
Dollar Shave Club Customer Retention Email Campaign Examples

Same goes for Dollar Shave Club. Remember when we mentioned that retention emails should provide something of value? That's exactly what this email does.

He offers a wayward subscriber a free month of Dollar Shave Club. We I like the copy here, too: "Still on the fence about Dollar Shave Club? This is awesome. While you're thinking, try the Club for a month on us."

Very cleverly written.

Conclusions on Saving Email
Offer an incentive to re-engage the customer
Mention a new feature or product that might be of interest to the recipient.
Focus on creating interesting text that will surprise the reader.
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Don't forget to grow your email list with Hello Bar
We've spent a lot of time today on email campaign examples, but we don't want you to forget about email collection. After all, it's important to collect email addresses if you want to create an email campaign.

This is fairly easy to achieve via Hello Bar. Log in to your account and select the option to expand your email list.

Continue to Grow Your Email List with Hello Bar 1

Then type what you want to say in your headline and call to action.

Continue to Grow Your Email List with Hello Bar 2

Maybe you want to create a modal popup. You can choose a theme, then customize the colors and text to make it perfect.

Continue to Grow Your Email List with Hello Bar 3

Of course, you can also create top bars for great results.

2018 06 14 07 53 11 Home Hello Bar

A/B test different variations until you find the stripe combination that converts the most.

Best Practices for Email Marketing Campaigns
No matter what type of business you have, effective email marketing is critical to reaching and engaging your audience.

However, its success depends on whether your email gets opened or not. To achieve this, here are some email marketing best practices to follow:

1. Grow your contact list organically
It is always better to have more quality emails than more numbered ones. Buying contact lists may seem like a quick fix, but it will only hurt your open rates and send you to the spam folder.

Focus on growing your list organically through subscriptions and engagement with people who are already on your list. This will allow you to comply with data privacy laws like GDPR and ensure that the people you send your content to are actually interested in it.

2. Write compelling email subject lines
Your subject line is the gatekeeper to your email's success. It must be compelling enough to make recipients want to open and read your message.

Keep your subject lines around 50 characters long and experiment with different tactics, such as creating a sense of urgency, asking questions, or using personalization and emojis (if that works for your audience).

Be sure to A/B test your subject lines to see which ones resonate the most, and consider using AI-powered tools to help you craft the perfect subject line.

3. Avoid sending emails with "No-Reply" in the address
Sending emails from a “no reply” address is a big no-no. It creates a barrier between you and your subscribers, preventing them from engaging with your content or opting out if they want to.

Instead, use the name in your email address, such as [email protected]. This small change makes a big difference in making your emails more human and approachable.

4. Make your email design clear and legible
Use no more than three fonts to keep your message clear and visually appealing.

Use web safe fonts between 10 and 12 points to ensure your email is readable on all devices and in all email clients.

Take inspiration from the example below from Greenhouse, a recruiting SaaS company that uses just two fonts in its email designs. This keeps readers from getting distracted by the style and allows them to focus on the content.
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