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Here are the key social media marketing strategies you can implement to attract targeted traffic:

Share posts that are informative, entertaining, and visually appealing.
Use popular and trending hashtags in your industry to reach a wider audience.
Use scheduling tools to schedule and automate your posts to ensure consistency.
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4. Email Marketing
Even with the growth of social media and ameriplan email leads other digital marketing channels, email marketing remains one of the most effective traffic drivers.

With over 4 billion active email users worldwide, you can use this platform to reach your target audience and drive people to your web pages.

Here's how:

Build a quality email list : Grow your list naturally with opt-in forms on your website, social media, and landing pages.
Create a compelling subject line : Your subject line is the first thing recipients see. Make sure it's clear, engaging, and promises value.
Personalize your content : Use segmentation to send targeted emails based on user preferences, past interactions, and demographic information.
The email newsletter below is a great example of email marketing in action:

Email Marketing


5. PPC Advertising
Pay-per-click (PPC) advertising is an effective way to quickly drive targeted traffic to your website.

With this type of paid advertising, you bid to place an ad in the search engine's sponsored links. When someone searches for a keyword related to your business, your ad will appear at the top of the search results.

Once they click on the ad, the PPC ad directs them to a landing page on your site. This page should be relevant to the ad, load quickly, and have a clear call to action to improve conversion rates.

Here is an example of a PPC advertising campaign on Google:

PPC Advertising

Image via Google

6. Affiliate Marketing
This remains one of the most effective strategies for driving traffic to your site. It is a performance-based model that involves partnering with affiliates.

These partners will promote your products or services in exchange for a commission on each sale or lead they generate.

The first step to using affiliate marketing effectively is choosing the right partners. Look for bloggers, influencers, or websites with strong engagement in your niche. Their support can drive relevant traffic to your site.

7. Distribution of prizes
Everyone loves free stuff, right? Why not use it to your advantage?

Give away a bundle of your products, one month of free access to your site for members, gift cards, or a free trial of your service.

Running a prize draw combines elements of value and excitement, which can help attract new and existing visitors to your site.

Here's a great example of a company running a prize draw on their website:

host distribution

Image via Pinterest

To maximize its impact, make sure you promote your giveaway on multiple social media platforms. You can even offer additional entries to people who promote it for you on their blogs and social profiles.

8. Online communities
Of course, we couldn’t forget to discuss online communities. These digital spaces bring together like-minded people who share interests, questions, and solutions around a particular topic or niche.

Popular platforms like Reddit, Facebook groups, and LinkedIn are great places to explore.

We love how Degardo used Reddit to ask for reviews of their store. They thoughtfully included a link to their website, which will help drive traffic when people click through.

Online Communities

Image via Reddit

Be sure to use keywords related to your business to find active groups with large followings and high engagement rates.

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9. Local SEO and Listings
Optimizing your website for local search results is an important strategy for attracting customers in your area. By optimizing your website for local search results, you can greatly increase your visibility to reach potential customers who are searching for your listings nearby.

You can optimize your site for local search in the following ways:

Incorporate local keywords into your site's content, tags, and meta description.
List your business on online directories such as Yelp and Yellow Pages.
Fill out your Google My Business (GMB) listing with relevant information such as your business name, address, phone number, and website (see image below).
Local SEO and Listings

Image via Google

10. Distribution of content
Content syndication is a great way to drive traffic to your site. It involves republishing your content on third-party sites, reaching a wider audience that may not visit your site directly.

Consider republishing one of your older articles on LinkedIn with a link back to your homepage or the original.

Just remember to update the old article. If it contains old statistics or links, refresh it to maintain the trust of your LinkedIn followers.

11. networks
Establishing and maintaining professional relationships can open doors to a variety of opportunities that will drive relevant traffic to your site.

Trade shows, industry conferences, and networking events are great places to meet potential partners, clients, and influencers in your field.

You can also use social media platforms such as LinkedIn, Twitter, and Facebook. Join industry groups, participate in discussions, and share valuable content. These interactions can help drive traffic to your site.

12. Webinars and live events
In today's digital age, webinars and live events have become tools for companies looking to engage audiences, build credibility, and generate leads.

These platforms are great for engaging with your audience. You can teach them valuable information, allow them to ask questions, and provide them with a coupon or discount.

They don't take long - usually one to two hours - and you can re-post them later on your social media to drive more traffic.

To make your events more scalable, you can turn your webinar or online event into a hybrid event using virtual event platforms like RingCentral Events .

Here's a great example of a webinar landing page from McLean Hospital:

Webinars and Live Events

Image courtesy of McLean Hospital.

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13. analytics
Analytics

Some people like to read long articles. Others prefer to watch videos. However, many people like to listen to content on the go.

Analytics are the foundation of any successful website strategy. Without a sufficient understanding of your audience’s preferences, your efforts to drive more traffic to your website may not yield the desired results.

Consider surveying your audience. Ask them what type(s) of content they prefer so you know how to deliver what they want.

Once you understand what works, you can replicate that success by creating similar content or updating existing content to make it more relevant.

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14. Reviews and feedback
When potential customers see positive reviews from others, it helps build trust and credibility. Positive reviews from others can significantly influence potential customers' purchasing decisions.

So consider using social proof through reviews and testimonials. Encourage satisfied customers to share their experiences.

Here's how you can achieve this:

Please resend the email with a verification request
Offer incentives such as discounts and loyalty points in exchange for a review.
Simplify the verification process by making it clear
Once you have collected your reviews and testimonials, strategically place them on your website to maximize your impact. Here's how Casper placed their reviews.

Reviews and Testimonials

Image courtesy of Casper

15. Video marketing
The video shouldn't just be on YouTube. In fact, it shouldn't stay there.

If you click the Share button on a YouTube video, you can click the Embed tab and then use the code to publish the video to LinkedIn and Facebook. This will allow more people to see your video.

Just don't forget to include a link to your website.

Embedding a video into a blog post or landing page is another great idea. It can increase the time visitors spend on your site and positively impact your SEO rankings.

See how Coca-Cola has embedded video into their landing page in the image below:

Video Marketing

Image courtesy of Coca-Cola

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16. User Experience (UX)
Another effective strategy for increasing traffic to your website is to improve the user experience (UX).

A seamless and enjoyable user experience can help keep a website visitor interested, encourage them to explore more content, and ultimately motivate them to take the desired action.

To ensure a smooth experience for your site's users, implement the following:

Have intuitive and easy-to-use navigation
Optimize your website for mobile devices
Create quality and interesting content
Make your STO visible and noticeable
The example below is a great example of how to make calls to action prominent and noticeable.

User Experience (UX)

Image courtesy of KFC

17. Collaborate with influential people
Influencers are people who have built a large following on blogs or social media. When you partner with influencers who resonate with your target audience, you can use their vast reach to amplify your brand’s presence.

Instead of resorting to one-off promotions, consider building genuine long-term relationships with influencers.

True collaboration, where influencers naturally integrate your products or services into your content, creates greater authenticity and engagement.