Emphasize your readers' freedom of choice in copywriting

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This may seem contradictory, so let me explain.

Earlier, we mentioned that you should tell your readers what to do in your copy. Give them an order, especially in conversion copy.

However, you also want your readers to know that they have a choice. This is especially important in comparison-style articles.

For example, in an article on A/B testing at&t email list on the Crazy Egg blog, David Zheng compares various A/B testing tools, including Google Analytics, Optimizely, and Unbounce .

However, he saves Crazy Egg for last.

This article is about the Crazy Egg competition. It's crazy, right?

Not really. It shows that you're not afraid to compare. Plus, it's generous to the reader because they're getting help with comparison shopping.

10. Make the text visually beautiful
Your content should attract the reader. If it is not aesthetically beautiful, it will alienate your audience.

This Sanrio popup is an example of great copy. It is visually appealing because it uses bright colors that catch the eye. The text is clear and easy to read, which makes the message stand out. The overall design is fun and inviting, and the reader can’t help but look at it longer.

A visually appealing copy of Sanrio

Image via Sanrio

11. Have a purpose for everything you write in your sales copy.
Let's take our example above and show how you can overdo it with sales copy.

Have a purpose in everything you write in your sales copy.

In this example, we have completely overwhelmed the reader. The first three sentences do not contain anything valuable - they are standard, vague examples of sales copy.

Don't be tempted to do this. Stick to one incentive and one offer in your Hello Bars. This goes for landing pages, opt-in pages, and sales pages too.

Less is always more.

12. Think like your ideal client
We love surveys and polls. We l ove email feedback even more. They tell you what the target customer really wants.

You need to know these details.

If you can write content that resonates with your target audience, you'll increase conversions and build brand loyalty. The customer thinks, "Hey, this guy speaks my language!"

And that's a good thing. You can completely miss the mark if you don't know your target audience.

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13. Focus on the benefits when writing sales copy
Ah, the eternal battle between benefits and features. Marketers want to focus on features, but readers care about benefits.

Check out the list of Hello Bar features:

Create animated Hello Bars.
Design pop-up windows .
Demonstrate GDPR compliance.
Ask to share on social media.
Now let's look at some of the benefits of Hello Bar:

Increase conversions with modals, sliders, and page grabbers that grab your audience's attention.
Run seamless A/B tests without having to manually sort data.
Build your mailing list by incentivizing signups.
See the difference, right? A feature list is boring. It won’t help your audience understand your product or service.

A list of benefits, however, helps your audience see themselves using the product or service. They can visualize what they will get out of it.

14. Ask questions that make readers say yes
One of the most effective copywriting tips we can share is Always Give the reader a chance to say yes. Saying yes is often more important than the sale itself.

With Hello Bar, you can further increase conversion by asking leading questions before the main question. You want to set up a “conversation” so that your reader is more likely to say “yes.”

Check out this guiding question:

Copywriting Leading Questions - Ask Questions That Make Readers Say "Yes"

If you are a business, we guarantee your The answer is yes. After that, you can ask the reader one or two more questions, and then draw their attention to them with the main headline and call to action.

15. Use active voice to direct your readers
The active voice confuses many marketers and writers. It seems silly to nitpick about verbs, but it's important when you're speaking directly to your readers .

However, the active voice does matter.

Compare these two sentences:

Hello Bar is a great conversion tool with all the features you need.
Hello Bar offers conversion features to increase sales and email signups.
We've changed more than the voice (the first is passive and the second is active ), but you get our drift. Instead of saying , "Hello Bar is...", we said, "Hello Bar offers..." It's a small difference, but it makes a difference.