Marketing Intelligence as a Decision-Making Tool for Companies

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Nowadays, marketing generates huge amounts of data, often distributed across many different tools and systems. New technologies are constantly being added. As a company, it is difficult to keep track of all of this. That is why marketing intelligence is about supporting decision-makers in marketing and providing them with real insights. To help companies make decisions and give them access to all relevant data, fragmented data is automatically combined within the marketing intelligence strategy so that you get a holistic, cross-channel view of marketing for your company. In this article, we explain exactly how marketing intelligence works and how you can use it as a decision-making aid for strategic marketing.




What is Marketing Intelligence?
Definition:
Marketing Intelligence means the integrated ecuador whatsapp data process of bringing together all distributed marketing data, standardizing them for the purpose of comprehensive data analysis and evaluating them based on predefined key figures.

By using marketing intelligence, you can measure and analyze the success of your marketing activities . A purpose-built marketing intelligence platform can better handle the rapid pace and volume of marketing data, the enormous growth of technological applications, and the associated creation of new data silos than previous solutions by automating activities.

With marketing intelligence, the data sets from the various systems are collected in a so-called smart data platform . This means you no longer have to deal with the different tools involved and you get a full overview of the cross-company key figures that you need to optimize your marketing strategy. For these reasons, marketing intelligence can serve as an important decision-making aid in the marketing area.

Basically, the goal of using marketing intelligence is to give your marketing department back control and bring order to your accumulation of data . Today, advances in technology allow marketers to control all data and simplify data-based marketing for companies.


That's why marketing intelligence is important
By using marketing intelligence, you have the opportunity to access all relevant data, evaluate it, analyze it and use it for your data-based decision-making, regardless of system boundaries. Data integration and data modeling processes can be automated, allowing you to spend more time on your analysis and optimizing your marketing activities.

Many companies that use marketing intelligence platforms have already discovered that marketing intelligence has a major impact on strategic decisions in their company. This is primarily because, thanks to the use of marketing intelligence, you can handle your data better - which in turn affects how well you know your customers and their needs. If you use your data correctly, you can address your target group in a more personalized way, improve your brand name and thus increase your sales in the long term. You recognize your customers' needs early on and can respond precisely to the concerns of your target group . This also reduces costs because you get a better overview of where which budget needs to be spent. The advantage of using marketing intelligence is therefore that it improves your opportunities on the market, reduces risks and supports you in making business decisions based on your data.