What does inbound really mean?
Posted: Sat Feb 01, 2025 4:45 am
Inbound is a paradigm shift, often referred to as a game changer in customer acquisition. It is the counterpart to the outbound methodology and thus offers - far from trends - an alternative approach to reaching potential new customers.
The two terms were originally borrowed from telephony, where they refer to the direction in which a connection is established: outbound refers to the outgoing call, inbound to the incoming call.
Similarly, companies in marketing and sales gambling data uk also rely on these two fundamentally different approaches to get in touch with potential new customers.
Read more: 5 Inbound Marketing Statistics You Shouldn’t Ignore!
Inbound vs. Outbound: Comparison of both strategies
With an outbound strategy, companies try to reach potential customers through traditional marketing campaigns and advertising. Information is sent to the masses in the hope of attracting real leads. At the same time, the sales team actively contacts potential buyers to promote solutions and products.
The tactic of the inbound strategy, on the other hand, aims to ensure that potential customers find the company independently through their needs and the resulting research and contact the company themselves. Marketing offers helpful information and contact options for leads. And sales focuses on turning warm leads - those interested parties who have previously responded - into customers.
The two terms were originally borrowed from telephony, where they refer to the direction in which a connection is established: outbound refers to the outgoing call, inbound to the incoming call.
Similarly, companies in marketing and sales gambling data uk also rely on these two fundamentally different approaches to get in touch with potential new customers.
Read more: 5 Inbound Marketing Statistics You Shouldn’t Ignore!
Inbound vs. Outbound: Comparison of both strategies
With an outbound strategy, companies try to reach potential customers through traditional marketing campaigns and advertising. Information is sent to the masses in the hope of attracting real leads. At the same time, the sales team actively contacts potential buyers to promote solutions and products.
The tactic of the inbound strategy, on the other hand, aims to ensure that potential customers find the company independently through their needs and the resulting research and contact the company themselves. Marketing offers helpful information and contact options for leads. And sales focuses on turning warm leads - those interested parties who have previously responded - into customers.