Digital transformation and the concept of analytics 360
Posted: Sat Feb 01, 2025 4:51 am
By using analytics 360, what we are doing is taking advantage of a business's ability to unify relevant information about our clients through different systems and files and then create a new record in which all of this is combined.
Digital transformation processes are covering the day-to-day of all types of companies, boosting their businesses and helping them to go further with efficiency. The concept of analytics 360 is one of those that is spreading as a standard and as a way to progress in this type of current situation. But although the idea of the importance of its adoption is clear, what needs to be understood is what this concept entails, how to apply it and in which cases it is most advisable to introduce it.
Understanding the value of digital transformation
In recent years, the customer has become more and more the focus of companies, and this has been partly due to digital transformation processes. All kinds of sectors are seeing their businesses evolve, from banking institutions to health-related entities and companies in multiple markets. Customers are becoming such a valuable asset that it is important to take care of them in their entirety, and adopting digital transformation is necessary to achieve this. There are great changes compared to the techniques of the past, partly because customers have changed a lot and are nothing like those of decades ago, because they have other needs.
By embracing digital transformation, businesses are taking canada number dataset of new avenues for expansion , additional marketing models, and a way to get closer to their customers, both now and in the future. Organizations are adapting their technology, complementing it with new resources, and ensuring that they have everything they need to take advantage of new trends and enjoy a good forward momentum. And to achieve this, they must benefit from the techniques of 360 analytics and how this opens up new paths.
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360° strategy with data analytics
What is the analytics 360 concept?
By using analytics 360, what we are doing is taking advantage of a business's ability to unify relevant information about our clients through different systems and files and then create a new record in which all of this is combined. It is about making information from different sources make sense within the same data ecosystem so that it can be used to generate more business opportunities.
An example that professionals like to use and that clearly shows the idea conveyed by using a concept such as 360-degree analytics is related to the banking sector. Let's say that a client has a bank account that he shares with his wife. In this bank account he has linked several financial products, such as a mortgage and insurance for his home, as well as a credit card. This is, according to statistics, a good client and is part of that group of people who could help the bank to generate more profits. One of the last things that this client has been doing has been surfing the web and researching about credits and personal loans. He has asked some questions about this online and has also commented on details on social networks .
Digital transformation processes are covering the day-to-day of all types of companies, boosting their businesses and helping them to go further with efficiency. The concept of analytics 360 is one of those that is spreading as a standard and as a way to progress in this type of current situation. But although the idea of the importance of its adoption is clear, what needs to be understood is what this concept entails, how to apply it and in which cases it is most advisable to introduce it.
Understanding the value of digital transformation
In recent years, the customer has become more and more the focus of companies, and this has been partly due to digital transformation processes. All kinds of sectors are seeing their businesses evolve, from banking institutions to health-related entities and companies in multiple markets. Customers are becoming such a valuable asset that it is important to take care of them in their entirety, and adopting digital transformation is necessary to achieve this. There are great changes compared to the techniques of the past, partly because customers have changed a lot and are nothing like those of decades ago, because they have other needs.
By embracing digital transformation, businesses are taking canada number dataset of new avenues for expansion , additional marketing models, and a way to get closer to their customers, both now and in the future. Organizations are adapting their technology, complementing it with new resources, and ensuring that they have everything they need to take advantage of new trends and enjoy a good forward momentum. And to achieve this, they must benefit from the techniques of 360 analytics and how this opens up new paths.
You may be interested in reading:
360° strategy with data analytics
What is the analytics 360 concept?
By using analytics 360, what we are doing is taking advantage of a business's ability to unify relevant information about our clients through different systems and files and then create a new record in which all of this is combined. It is about making information from different sources make sense within the same data ecosystem so that it can be used to generate more business opportunities.
An example that professionals like to use and that clearly shows the idea conveyed by using a concept such as 360-degree analytics is related to the banking sector. Let's say that a client has a bank account that he shares with his wife. In this bank account he has linked several financial products, such as a mortgage and insurance for his home, as well as a credit card. This is, according to statistics, a good client and is part of that group of people who could help the bank to generate more profits. One of the last things that this client has been doing has been surfing the web and researching about credits and personal loans. He has asked some questions about this online and has also commented on details on social networks .