Conversion Rate Optimization Best Practices

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Before we talk about the benefits of conversion rate optimization, let's discuss how to increase your conversion rate. These best practices will help you convince more people to convert to your offers.

Reduce the number of form fields to increase conversions
Long, drawn-out forms are a real mood killer buy a motorcycle owner mailing list when it comes to conversions. Your prospects want to take advantage of your offer, but if you make them work too hard, they’ll disappear.

There's a simple rule to follow for lead capture pages and forms: Only ask for information that's absolutely necessary for your business. If it's not essential, remove it.

For example, on the Hello Bar homepage, we only ask visitors to fill out one field.

Reduce the number of form fields to increase conversions

It's simple and it gives a boost. People don't feel intimidated.

This is especially important when asking for email subscriptions and when processing sales. These two bottlenecks can have a strong impact on conversions.

For example, if you want people to sign up for your newsletter, all you really need is their email address. You can ask for their name if you want to personalize the emails, but that's it.

To make sales, you need their name and payment information. That's it. If you ask for more information, you risk shopping cart abandonment .

Test your calls to action to maximize conversions
CTAs are essential when it comes to CRO. A call to action should inspire people to take action – hence the name.

Specific, value-focused calls to action often work best. Don't be coy. Tell visitors exactly what you want them to do.

For example, let's say we're running a site-wide sale on our online e-commerce site. We could use a Hello Bar like this to draw visitors into the shopping area of ​​the site and remind them of the great deal:

Test Your Calls to Action to Maximize Conversions 1

Your CTA should reflect exactly how you want visitors to act. A declarative statement like “Buy Now” leaves no room for misunderstanding.

You can follow a similar technique if you want to use Hello Bar to increase email signups. Use a headline that lays out your offer on the table, followed by a compelling call to action.

Test Your Calls to Action to Maximize Conversions 2

Since Hello Bar is GDPR compliant , you can also use Hello Bar to get subscriptions to your newsletter that do not violate EU regulations.

Create a clear headline to increase conversions
Headlines are invaluable for Copywriting and Marketing. The better your headline, the more likely you are to convert your visitor.

Many people will It's important to read your headline. If it doesn't compel them to take action, they'll slip through your digital fingers.

Hello Bar gives you the perfect opportunity to A/B test different headlines. For example, you can start A/B testing with these two Hello Bars:

Create a clear headline to increase conversions 1

Create a clear headline to increase conversions 2

They are very similar, as I'm sure you noticed. The CTA is the same. I just adjusted the wording of the offer title.

Run multiple A/B tests over weeks, months, and even years. As your audience changes, you’ll need to change with them. Testing different headlines is a great way to start taking advantage of conversion rate optimization.

Create a sense of urgency to optimize your conversion rate
Urgency is one of the most powerful psychological triggers used in marketing today. We feel urgency every day, so it’s a familiar emotion.

Urgent deadlines. Urgent phone calls. Urgent letters. Urgent homework.

Who doesn't feel the daily pressure of urgency?

Use this in your marketing to get people to convert faster—before they have time to come up with objections, questions, and excuses.

An exit popup can work well for this purpose. When someone tries to leave your site, give them another chance to convert. If you encourage conversion , you'll have better luck.