Bottom of Funnel Lead Magnet Ideas and Examples
Posted: Sat Feb 01, 2025 5:02 am
Don’t be afraid to get creative when creating lead magnets. Make sure users get answers instantly and that you include more than just the answer. Include images, descriptions, and other interesting content on the page.
30. Survey
Surveys can be both entertaining and useful. Potential customers can express their opinions, and brands can collect data.
The image below is a great lead magnet for a survey .
lead magnet idea for survey
Image via GetResponse
Your survey can be about any topic related to your industry or category. Just make sure the questions are interesting and easy to answer so your participants don’t get bored halfway through.
31. Free giveaway
Who doesn’t love getting something for free? Absolutely no one. That’s why you need to consider giveaways in the perfect lead magnets. In exchange for their email addresses, potential customers can enter a drawing to win a free product or similar prize.
Ideally, the reward should be something from your catalog. You don’t want to give away a free iPad just because people love iPads. It won’t have the desired effect unless it’s related to your business.
You can also use one of these fun or community buy weight loss leads building leader magnet ideas;
List of quotes
Mobile application or game
Our Manifesto
When prospects reach the bottom of the funnel, they are ready to become customers. They have done their research and want a reason to buy your product or service.
Educational and useful, lead magnet ideas aren't very attractive at some point. You need an offer that will help tip the scales in your favor.
Here's a list of bottom of the funnel lead magnet ideas that have yielded positive results.
32. Free shipping
Consider offering a promo code for free shipping on any order. This often leads to lead conversion . Consumers who don't want to pay for shipping may take advantage of the offer, even if they were planning on turning it down.
Here is an example of free shipping.
free shipping lead magnet
Image courtesy of Sisu Digital
33. Free quote
Different lead magnet ideas are specific to different industries. You would see a free quote in the automotive industry a lot.
Please provide your name and email address to receive a free personalized estimate.
Other options for the bottom of the funnel ideas include:
A free service session or free consultation with you or your team.
Free trial of your service, online course or product.
Instant access to free add-on
Coupon, discount code, or buy one get one offer
Catalog
Application examples
Move up the waiting list
34. Free access to events
This marketing strategy is common across a variety of industries.
Here's how it works.
Marketers, promoters, and salespeople announce a contest or giveaway and make registration mandatory. Here's how to grow your email list .
Qualified candidates can gain free access to concerts, webinars, product launches and other exclusive events.
35. Referral discounts
Discounts, promotions and prize draws are effective ways to encourage potential customers to recommend you to their friends and family. Not only will this help you gain new customers, it is also a cost-effective way to expand your customer base .
What are some tips for creating an effective subscription lead magnet design?
The most important thing is to convey value . Tell your audience exactly what they will get.
Use contrasting colors to make your offer obvious. Then choose a different background and foreground color for the CTA button.
If possible, ask the visitor to answer a yes or no question. According to Neil Patel, this simple trick can increase lead capture by as much as 30 percent.
That's exactly what Quicksprout did. And when prospects clicked "No," they were offered a different lead magnet based on conversion optimization. This is a great way to keep people engaged with your content.
Finally, make sure you use software that makes it easy to design your lead magnet opt-in objects. Hello Bar allows you to fill in the blanks, choose design features, and deploy your opt-in form immediately. No coding is required.
When to Use Lead Magnets
Whenever you want to gather information from your audience, use lead magnet ideas. Change the lead magnet idea to reflect your target audience.
Add a Hello Bar to your website that describes your lead magnet and includes a call to action. When users click the CTA , they will be taken to a signup page. Here, provide a little more information about what they will receive as a lead magnet.
In other words, communicate value above all else. If your prospects don’t find the lead magnet valuable, they won’t bother subscribing.
30. Survey
Surveys can be both entertaining and useful. Potential customers can express their opinions, and brands can collect data.
The image below is a great lead magnet for a survey .
lead magnet idea for survey
Image via GetResponse
Your survey can be about any topic related to your industry or category. Just make sure the questions are interesting and easy to answer so your participants don’t get bored halfway through.
31. Free giveaway
Who doesn’t love getting something for free? Absolutely no one. That’s why you need to consider giveaways in the perfect lead magnets. In exchange for their email addresses, potential customers can enter a drawing to win a free product or similar prize.
Ideally, the reward should be something from your catalog. You don’t want to give away a free iPad just because people love iPads. It won’t have the desired effect unless it’s related to your business.
You can also use one of these fun or community buy weight loss leads building leader magnet ideas;
List of quotes
Mobile application or game
Our Manifesto
When prospects reach the bottom of the funnel, they are ready to become customers. They have done their research and want a reason to buy your product or service.
Educational and useful, lead magnet ideas aren't very attractive at some point. You need an offer that will help tip the scales in your favor.
Here's a list of bottom of the funnel lead magnet ideas that have yielded positive results.
32. Free shipping
Consider offering a promo code for free shipping on any order. This often leads to lead conversion . Consumers who don't want to pay for shipping may take advantage of the offer, even if they were planning on turning it down.
Here is an example of free shipping.
free shipping lead magnet
Image courtesy of Sisu Digital
33. Free quote
Different lead magnet ideas are specific to different industries. You would see a free quote in the automotive industry a lot.
Please provide your name and email address to receive a free personalized estimate.
Other options for the bottom of the funnel ideas include:
A free service session or free consultation with you or your team.
Free trial of your service, online course or product.
Instant access to free add-on
Coupon, discount code, or buy one get one offer
Catalog
Application examples
Move up the waiting list
34. Free access to events
This marketing strategy is common across a variety of industries.
Here's how it works.
Marketers, promoters, and salespeople announce a contest or giveaway and make registration mandatory. Here's how to grow your email list .
Qualified candidates can gain free access to concerts, webinars, product launches and other exclusive events.
35. Referral discounts
Discounts, promotions and prize draws are effective ways to encourage potential customers to recommend you to their friends and family. Not only will this help you gain new customers, it is also a cost-effective way to expand your customer base .
What are some tips for creating an effective subscription lead magnet design?
The most important thing is to convey value . Tell your audience exactly what they will get.
Use contrasting colors to make your offer obvious. Then choose a different background and foreground color for the CTA button.
If possible, ask the visitor to answer a yes or no question. According to Neil Patel, this simple trick can increase lead capture by as much as 30 percent.
That's exactly what Quicksprout did. And when prospects clicked "No," they were offered a different lead magnet based on conversion optimization. This is a great way to keep people engaged with your content.
Finally, make sure you use software that makes it easy to design your lead magnet opt-in objects. Hello Bar allows you to fill in the blanks, choose design features, and deploy your opt-in form immediately. No coding is required.
When to Use Lead Magnets
Whenever you want to gather information from your audience, use lead magnet ideas. Change the lead magnet idea to reflect your target audience.
Add a Hello Bar to your website that describes your lead magnet and includes a call to action. When users click the CTA , they will be taken to a signup page. Here, provide a little more information about what they will receive as a lead magnet.
In other words, communicate value above all else. If your prospects don’t find the lead magnet valuable, they won’t bother subscribing.