Technical SEO Audit: Step-by-Step Guide and Tools

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In this article, you will find a complete guide, with step-by-step instructions and tools, to perform a technical SEO audit on your website. With the growing importance of SEO in digital strategy, ensuring that your website is optimized for search engines is essential to achieving better online visibility and attracting more qualified traffic. We will cover practical tips and recommendations for each step, enabling you to identify and solve problems that prevent your website from ranking well in search results.

What is Technical SEO?
Technical SEO is the foundation for your website’s search engine success. It ensures that your website is accessible , indexable , and optimized for search algorithms like Google to understand your content and present it to relevant users.

Why Do a Technical SEO Audit?
A technical audit identifies flaws that prevent your france number dataset from performing well in searches, such as:

Indexing problems: pages not found by search engines;
Duplicate content: keyword cannibalization and loss of relevance;
Crawl errors: broken links, incorrect redirects;
Slow loading speed: bad user experience and penalty in SERPs;
Lack of optimization for mobile devices: loss of mobile traffic, which today represents the majority of searches;
Missing or incorrect structured data: makes it difficult for search engines to understand your content.
Benefits of a Technical SEO Audit

Increase in qualified organic traffic;
Improved website performance in search results;
Better user experience;
Increased conversion rate;
Reduction of rejection rate;
Strengthening the brand.
Technical SEO Audit Step by Step
Step 01: Website Speed ​​and Usability Assessment
Speed ​​Analysis Tools
Site speed is a crucial ranking factor on Google. Faster sites provide a better user experience and are favored by search engines. Use Google’s PageSpeed ​​Insights to assess your site’s speed and get specific recommendations for improvements. Remember, your site should ideally load in less than 1 second.

Website Speed ​​Analysis

Core Web Vitals Metrics
Core Web Vitals are user experience metrics that Google uses to evaluate the quality of your UX. Improve your site’s LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) metrics. You can find this information in PageSpeed ​​Insights and also in Google Search Console.