The 9 Types of CTAs (And How to Use Them)

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Here are some call to action ideas you can use in your marketing campaigns:

1. Call to action for lead generation
Lead generation is important for building a loyal customer base and growing your business.

Luckily, a well -designed CTA can help esinc email list encourage users to provide their contact information without the hassle. These lead magnets are an important part of the lead nurturing process.

Lead generation CTA buttons are best placed in the most visible parts of your website that attract new visitors. For example, you can place them as a sidebar, floating banner, pop-up , or at the end of a blog post.

Let's say you want people to sign up for your new beauty newsletter and generate leads. The CTA could say, " Subscribe today for beauty news you won't find anywhere else," or simply, "Subscribe today !"

For maximum success, you need to make your call to action compelling. For example, TapClicks uses social proof to make its lead generation call to action more compelling.

Tapclicks cta

Image via TapClicks

With a service like HelloBar you can use a colorful button or insert a stunning pop-up. These CTA banners can be especially effective on your home page.

2. Social media buttons
Creating viral content is a great way to increase website traffic, leads, and conversions.

CTA for social sharing tip visitors will be able to show your content to their friends and followers, increasing your chances of going viral.

Social media buttons are widely used in most brand blogs and websites. . P place hyperlinks to logos of sites like Twitter and Facebook at the end, top or bottom of the page like this.

Social sharing

Image via TapClicks

could add a line that says "Like our content? Why not spread the love?" This call to social sharing can greatly increase the reach of your content.

3. Buy calls to action
If you run an eCommerce site, encouraging people to purchase your products and services through calls to action can significantly increase your revenue. These sales-oriented calls to action are critical to your bottom line.

Examples of effective calls to action for purchase include:

Add to Cart Buttons for Individual Product Pages or Even Paid Ads
Long sales pages that contain one call to action for a subscription service, such as: “Sign up now and get your first month free!”
A page containing different subscription plans and a call to action for each one (this is especially common among software-as-a-service companies)
If you offer a subscription service, you can make your calls to action larger or brighter to push people toward more expensive plans.

Adding star ratings right above the “Buy Now” button for physical products can add credibility to your brand and drive sales. You can write “Add to Cart,” like this Glossier call to action.