Ask customers to leave a product review to increase e-commerce social proof

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Social proof is essential for e-commerce optimization. If you want people to buy, you need to show them that other people have bought — and loved — your product.

Consider adding a request for an honest review to your confirmation email . Provide a link to the product page and, if necessary, detailed instructions on how to submit a review.

Some customers won't even read the reviews. They'll just see that your product has a decent star rating and a few reviews.

11. Use simple forms to improve e-commerce conversion rates
Nobody wants to fill out a form fast food email list with 100 fields. If you ask for too much information, you take up more of your prospect's time and ask for more of their personal data.

Ideally, only ask for the minimum information necessary to complete the transaction. You will also need a name and email address so you can track.

12. Show the contents of the shopping cart at any time
Page design can also help improve e-commerce optimization. If you always show the number of items in the cart, you constantly remind the buyer to check out.

Amazon does it.

eCommerce Optimization Cart

This is a great visual cue for the consumer to not leave the site without making a purchase. Remember, people are easily distracted.

13. Openly display your phone number and contact page to customers
When people shop for certain products they may have questions. If you don't provide these people with an easy way to get their questions answered, you could lose the sale.

Include your company's phone number at the top of every page. Make it big and bold so consumers can't miss it. In fact, you can use the Hello Bar for this. Allow your mobile customers to call you directly from the top bar.

hello bar call now

When working with add a link to the "Contact" page in the navigation bar. Your potential customers may prefer to contact you via email or other means of communication.

14. Provide detailed product descriptions to improve e-commerce conversion rates
Potential customers want to understand exactly what they are buying. So include all relevant product details, such as materials, dimensions, and features, in bullet points.

Your product descriptions should also explain what makes your product stand out. Answering common customer queries in the description also increases conversion rates.

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15. Use trust badges to let customers know your store is safe
Everyone wants to feel safe, right? Even when they're browsing the web - and especially when they're paying for things online.

Trust badges show that you value your customers' privacy and security and actively help protect their information.

eCommerce Trust Badges

You don't have to include every trust badge or security seal available. However, you do need at least the bare minimum to show that you care about security.

16. Create an impressive About Us page to increase your website's credibility
People value authenticity. Yes, it's become a bit of a cliche in marketing, but it still matters.

Think about your own online activity. What do you look for when you find yourself interested in a company or website? Probably the “about us” page.

You want to know who is behind the company, their location, vision, mission, and services. A non-existent or empty about page sends a negative message. It suggests that the company is hiding something.

Add more detail, personality, and color to your About Us page. Provide as many specific facts as possible, such as your business's physical location, toll-free number , and more.

It's also a good idea to add social proof, mission statements, and other details that give your company more meaning.

17. Test your search results to find potential errors
Ideally, you want your eCommerce products to show up in search. If they don't, you're losing traffic — and sales.

Quick search for "Bluetooth headphones" in Google displays sponsored results first, then organic results.