5 reasons why you should start your business with an institutional website

[shukla7789]

With the advancement of online businesses in recent years, many entrepreneurs have chosen not to create an institutional website, believing that only social networks, such as Instagram, Facebook and TikTok, would reach their target audience in a more assertive way.

Well, not everything is written in stone, right?

This strategy may even work for some online businesses, or even for certain periods, but having an exclusive page for your brand, where you place relevant information, brings more credibility.

Want to understand a little more about the kenya number dataset of having an institutional website? Then keep reading!



The Internet is the home of your institutional website
According to UN data (2019) , 51% of the world's population already has access to the internet. That's more than four billion people who can access that space that's exclusive to your company and, why not, become a customer? And if you're not familiar with it yet, no problem. Here we'll explain everything to you.

An institutional website is nothing more than a specific electronic address for your company. In other words, there the user will have access to information about your company, such as its history, products, services, contact details, etc.

Contrary to what many people think, the institutional website is the first channel that users access to learn about and seek information about the company . Most of the time, it is only after this contact that they move on to social networks.



How do you know what should be on an institutional website?
If you are still new to this subject and don't know where to start, we have put together some tips that can help you.



About the company
This is the space where the entrepreneur can tell all the details of the company's emergence , from its foundation to the present day.

The important thing is to maintain a coherent narrative, or storytelling , that follows the timeline. In addition, whenever there is something of great relevance, it is necessary to update the information.



Products and/or services
Now, if you're willing to open an online business, it's to generate profits by selling your products or services , right? So, you need to have a space reserved just for that.

In this section, you can use photos, descriptions and important information to attract consumers, as well as following best conversion practices.