Multi-channel lead generation includes the following channels:

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Email Marketing
Marketing automation
Social Media Marketing
Re-advertisement
Dynamic website content
Mobile Marketing
While your brand should be visible everywhere, especially on social media, you can’t afford to spam people with duplicate content. Your lead nurturing campaign should always track fronk oil email list responses and ensure that your sales and marketing teams are aligned.

6. Launch a retargeting campaign
Retarget

A potential customer visits your website, fills out a lead form , and signs up for your email list — now what? Do you wait for that lead to come back? No — you retarget that lead with AdWords or Facebook Ads.

Create remarketing ads to attract leads with a free trial or product demo, provide additional value that will influence their purchasing decision , or even provide them with customer testimonials to convince them that your product/service is worth it.

7. Monitor the reaction
You can create a wide range of content to nurture leads , but how do you know which ones will resonate with your audience and get results?

Here are 5 important metrics to track to evaluate the effectiveness of your lead generation campaign :

Click-Through Rate : This metric measures the percentage of users who clicked on links in your lead nurturing email. You should aim to keep your CTR in the 2-5 % range.
Conversion Rate : This metric measures the percentage of users who clicked on a link and performed the desired action. Conversion rates should be between 1-3 %.
Time to customer conversion : the time it takes for a lead to become a customer. The ideal time to customer conversion rate should be no more than 18 days .
Cost per Customer : This metric measures the marketing costs required to acquire a new customer .
Unsubscribe Rate : This metric measures how long a business has managed to retain a customer’s interest. For successful lead nurturing , it’s best to keep the unsubscribe rate below 1 %.
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Best Practices for Creating a Robust Lead Generation Strategy
Developing the best lead nurturing workflow takes effort and a lot of testing. We have selected a few best practices that give us the best results and we highly recommend you adopt them as well to get positive results.

Let's take a quick look at them.

Score your leads : Perform lead scoring right at the first stage when leads enter your sales funnel. Score leads based on their demographics, interests, budget, and more so you can easily create segments.
Lead scoring and segmentation can help you create more targeted lead nurturing efforts from the start. Not only does this save time and money, but it can also prevent you from targeting negative leads.

Invest in customer journey mapping : You can create detailed customer journey maps based on how your leads convert. This will help you anticipate the time and steps it typically takes for your leads to move through the sales funnel.
This is one of the lead nurturing strategies that gives you the advantage of anticipating your prospects’ expectations and challenges in advance. Investing in customer journey mapping allows you to meet leads at the right touchpoints, helping to increase conversions.

Automate the process : Lead nurturing is not a one-time effort, it is an ongoing process that can be simplified with automation. Automating your email campaigns can help you deliver the right content to specific lead segments on autopilot. You can invest in a good email marketing platform that will help you smoothly manage your lead nurturing campaign.