Incorrect count of web page visits
Your visit to a site is called a “visit” by analytics services, and you are called a “user.” If you visit a resource on Sunday and return there on Monday, this is counted as two separate visits from one user. The conversion rate for an online store is based on a comparison of the number of purchases made and all visits during a time period, and not on the number of visitors. By referring to the conversion rate, focusing on users, you risk overstating the effectiveness.
2 Problems in Determining Online Store Conversion
Source: shutterstock.com
Some marketing experts advocate for user tracking, especially for high-price retailers where shoppers often need multiple visits to make a purchase, although it is common to measure performance based on visits.
Inaccurate website performance measurement
This indicator represents the proportion of visits during which users perform certain target actions. Such activities may include not only making purchases, but also subscribing to news, registering before purchasing, or adding products to a shopping cart. In general, this indicator is higher than the conversion rate for e-commerce, which takes into account only actual purchases.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving brazil mobile number list to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153116
Methods to increase conversion of an online store
Eliminate forced registration
The requirement to fill out a form to register often irritates customers, as does the need to confirm contacts via email. Offer customers the opportunity to make a purchase with one click on the “Order in one click” button, bypassing the registration process. If you still want users to create an account, encourage them to do so with bonuses or discounts after placing an order, when they have already become familiar with your store and may be interested in registering.
High quality images and video presentations of products
The main problem with an online store is that consumers cannot touch the products and see them in person. Your goal is to give customers the opportunity to examine each item closely so they can form an objective opinion about it. Place high-quality photos from different angles on your site and add short videos to product descriptions. This will give customers the information they need to make a purchasing decision and will help reduce complaints and returns.
Texts and descriptions must be alive
When visiting a website, a user will be instantly put off by text that appears to be written by a machine. Avoid keyword-heavy descriptions that turn into impersonal SEO content. Strive for a more natural presentation of product information, as if you were communicating with the buyer face to face. Keywords are still necessary, but they should be harmoniously integrated into the text.
If we are talking about one product presented in different colors or configurations, there is no need to create a separate page for each. Just specify this information in the description so as not to confuse the consumer with additional transitions.
Spectacular home page
The home page of your website is the business card of your online store, playing a key role in attracting customers. It should clearly demonstrate the main areas of the business, its advantages and inspire confidence in visitors. It is important that the most important information is immediately visible, without the need to scroll down.
Here it is advisable to present product items, links to product sections, as well as information on delivery and payment methods. Using banners to draw attention to new products, promotions and special offers can encourage visitors to get to know the product range more deeply.