Why lead nurturing is gaining attention

[subornaakter20]

The evolution of digital marketing is the reason why lead nurturing has been gaining attention in recent years. With the spread of the Internet and social media, the amount of information has increased dramatically, and users now carefully select products and services. In particular, in the B2B field, the lead time from considering a high school senior mailing list product to purchasing it is becoming longer, so it is important to take the right approach and build relationships in the purchasing process.

In addition, the number of ways to acquire leads has increased, such as product comparison sites, white paper downloads, etc. At the same time, the number of low-fidelity leads that are not converted into projects but are just for the purpose of gathering information has also increased recently.

Due to these factors, companies need to not only strengthen relationships with customers but also increase purchasing intent in the long term, and lead nurturing, which can help conduct efficient sales activities, is gaining attention.