A similar example could be when you read about how a pop star is losing weight for a tour and sharing her recipes for avocado and buckwheat toast or something like that. Again, this is not press about her music or career, but about her lifestyle, because she is a well-known and celebrated person.
If you're not recognizable and don't have a indian mobile number core following yet, no one cares what you're wearing (for the most part), and they probably won't screenshot your favorite chili recipe, either. So unless you've reached a certain level of fame, you don't need to hire a publicist to run a campaign that puts your face in those places and talks about those things. Get them out of your head. They're not for you. They're celebrity advertising media.
Music advertising is less about the colorful details of your personal life and more about your inspirations, your work, your alignment with others in the creative or business realm, and your relevance in the music landscape. It is in this very specific context that you have to find your hook (or angle) and wear it like a comfortable sweater.
To begin your publicity work, you have to absorb it all. And on your journey to identifying your hook, you have to ask yourself, “What is it that people who write about music will find so compelling about me/us as a band or musician that they will want to write about me/us?”
Look at this…
Alternative ways to finance your music career in the DIY era
How to Develop a Music Video Release Strategy