What is step mail?
Posted: Sat Feb 01, 2025 8:37 am
What is step email? We explain the advantages and disadvantages of delivery, how to use it, and how to increase its effectiveness!
2018-10-29(Updated: 2024-11-26 )
Email Delivery Basics
Email is not only a communication tool, but also a catalyst for generating business opportunities, making it a valuable ally for companies.
Among them, "step mail" is attracting a lot of attention because of its potential to acquire customers. In this article, we will introduce the benefits of "step mail", how to use it, and how to list of timeshare owners increase its effectiveness.
Table of Contents [Hide]
1.1. What is the difference between step emails and email newsletters?
2. Four benefits of step emails
2.1. Advantage 1: Increase and develop potential customers
2.2. Advantage 2: Appealing to customers
2.3.Benefit 3: Increased purchasing motivation
2.4. Advantage 4: Analysis and improvement can be performed at each step
3. Three disadvantages of step emails
3.1. Disadvantage 1: Requires collection of email addresses
3.2. Disadvantage 2: It takes time to create emails
3.3. Disadvantage 3: Need to create a customer list
4. Cases where step emails are effective
4.1. Case 1: For products that users take time to consider purchasing
4.2. Case 2: Consumer Goods
5. How to create step emails
5.1. Flow 1: Setting goals
5.2. Flow 2: Design a story
5.3. Flow 3: Writing
5.4. Flow 4: Setting up transmission
5.5. Flow 5: Analyze and verify the results
6. Appropriate frequency and intervals for sending step emails
6.1. Typical delivery frequency and intervals
6.2. How to calculate the delivery frequency that suits your company
7. Key points for successful step emails
7.1. Point 1: Clarify your purpose
7.2. Point 2: Optimizing delivery timing
7.3. Point 3: Incorporate knowledge of sales writing
8. Success cases using step emails
8.1. Success Case: Membership Site Management Company
8.2. Success stories: Seminar hosting companies
9. Summary of step emails
What is step email?
Step emails are emails that are prepared in advance and sent according to a schedule to users who have taken a specific action (such as registering as a free member or downloading materials). Since they are sent automatically to each customer, they are useful for creating a sense of exclusivity and automating follow-ups.
What is email marketing? Explaining the advantages and disadvantages
Email marketing continues to be an effective way to capture people's attention. In this article, we will introduce you to email marketing.
Alala Message
What is the difference between step emails and email newsletters?
Step emails are emails that automatically send the necessary information according to a preset schedule depending on the actions taken by the customer. Step emails that convey information in stages are useful for products that require a long consideration period, such as high-priced services.
In contrast, email newsletters are used to continuously send the latest information that operators want to send to many customers. They are suitable for delivering information that needs to be conveyed immediately, such as sales announcements.
As you can see, although the medium is the same, email, the approach is different, so understanding the differences between the two is an important key to making your email marketing successful.
The difference between step emails and email newsletters
Email newsletter distribution: Basic setup
Email newsletters are getting a lot of attention as a marketing tool that is easy to reach users and has high cost performance. For companies who want to start email newsletter distribution, we will explain the basics of how to start email newsletter distribution.
Alala Message
Four benefits of step emails
What are the benefits of using step emails?
Benefit 1: You can increase and develop potential customers.
Unless it is a well-known or branded product, not many customers will immediately purchase a product they see for the first time.
Therefore, by using step emails to send useful information to customers who show even the slightest bit of interest over a period of a few days, you can hope to encourage them to buy. If you can successfully cultivate potential customers, you can also aim for an increase in inquiries and increased sales.
Benefit 2: It appeals to customers
By repeatedly contacting customers through email, the distance between the operator and the customer will gradually decrease, making it easier to entice them to purchase products.
It also helps customers to gain trust by increasing their awareness of your store and services.
2018-10-29(Updated: 2024-11-26 )
Email Delivery Basics
Email is not only a communication tool, but also a catalyst for generating business opportunities, making it a valuable ally for companies.
Among them, "step mail" is attracting a lot of attention because of its potential to acquire customers. In this article, we will introduce the benefits of "step mail", how to use it, and how to list of timeshare owners increase its effectiveness.
Table of Contents [Hide]
1.1. What is the difference between step emails and email newsletters?
2. Four benefits of step emails
2.1. Advantage 1: Increase and develop potential customers
2.2. Advantage 2: Appealing to customers
2.3.Benefit 3: Increased purchasing motivation
2.4. Advantage 4: Analysis and improvement can be performed at each step
3. Three disadvantages of step emails
3.1. Disadvantage 1: Requires collection of email addresses
3.2. Disadvantage 2: It takes time to create emails
3.3. Disadvantage 3: Need to create a customer list
4. Cases where step emails are effective
4.1. Case 1: For products that users take time to consider purchasing
4.2. Case 2: Consumer Goods
5. How to create step emails
5.1. Flow 1: Setting goals
5.2. Flow 2: Design a story
5.3. Flow 3: Writing
5.4. Flow 4: Setting up transmission
5.5. Flow 5: Analyze and verify the results
6. Appropriate frequency and intervals for sending step emails
6.1. Typical delivery frequency and intervals
6.2. How to calculate the delivery frequency that suits your company
7. Key points for successful step emails
7.1. Point 1: Clarify your purpose
7.2. Point 2: Optimizing delivery timing
7.3. Point 3: Incorporate knowledge of sales writing
8. Success cases using step emails
8.1. Success Case: Membership Site Management Company
8.2. Success stories: Seminar hosting companies
9. Summary of step emails
What is step email?
Step emails are emails that are prepared in advance and sent according to a schedule to users who have taken a specific action (such as registering as a free member or downloading materials). Since they are sent automatically to each customer, they are useful for creating a sense of exclusivity and automating follow-ups.
What is email marketing? Explaining the advantages and disadvantages
Email marketing continues to be an effective way to capture people's attention. In this article, we will introduce you to email marketing.
Alala Message
What is the difference between step emails and email newsletters?
Step emails are emails that automatically send the necessary information according to a preset schedule depending on the actions taken by the customer. Step emails that convey information in stages are useful for products that require a long consideration period, such as high-priced services.
In contrast, email newsletters are used to continuously send the latest information that operators want to send to many customers. They are suitable for delivering information that needs to be conveyed immediately, such as sales announcements.
As you can see, although the medium is the same, email, the approach is different, so understanding the differences between the two is an important key to making your email marketing successful.
The difference between step emails and email newsletters
Email newsletter distribution: Basic setup
Email newsletters are getting a lot of attention as a marketing tool that is easy to reach users and has high cost performance. For companies who want to start email newsletter distribution, we will explain the basics of how to start email newsletter distribution.
Alala Message
Four benefits of step emails
What are the benefits of using step emails?
Benefit 1: You can increase and develop potential customers.
Unless it is a well-known or branded product, not many customers will immediately purchase a product they see for the first time.
Therefore, by using step emails to send useful information to customers who show even the slightest bit of interest over a period of a few days, you can hope to encourage them to buy. If you can successfully cultivate potential customers, you can also aim for an increase in inquiries and increased sales.
Benefit 2: It appeals to customers
By repeatedly contacting customers through email, the distance between the operator and the customer will gradually decrease, making it easier to entice them to purchase products.
It also helps customers to gain trust by increasing their awareness of your store and services.