What is HTML email?
Posted: Sat Feb 01, 2025 8:53 am
What is HTML email? How to create it, the difference between it and plain text email, and how to use it!
2019-01-23(Updated: 2024-12-28 )
Email Delivery Basics
Email is used by many companies as a communication and marketing tool. There are two formats for email: HTML email and text email.
In this article, we will explain the differences between HTML email and text email, their respective features and advantages, and how to create them. By understanding the advantages of loadrunner protocol list HTML email and text email and using them appropriately, you can achieve more effective email delivery.
Table of Contents [Hide]
1.1. Advantages of HTML email
1.2. Disadvantages of HTML email
2. What is text email?
2.1. Advantages of text email
2.2. Disadvantages of text email
3. Differences between HTML and plain text emails
4. Which is used: HTML email or plain text email?
5. How to use HTML emails and plain text emails? Case studies
5.1. Example 1: Email newsletters (notices, seminars, events, etc.)
5.2. Example 2: Campaigns and sales
5.3. Example 3: Sending under the name of a sales representative
6. Three ways to create HTML emails
6.1. ① If you have the expertise, code directly in HTML
6.2. ② Use free email templates
6.3. ③ Use email distribution services
7. How to create effective HTML emails?
7.1. Point 1: Adopt a simple design
7.2. Point 2: Responsive design
7.3. Point 3: Make sure the email is displayed correctly in each email client
7.4. Point 4: Take security measures
7.5. Point 5: Utilize multi-part delivery
7.6. Point 6: Consider cases where images are not displayed
7.7. Point 7: Pay attention to the correspondence of each mailer
8. Recommended for email marketing! HTML email creation and delivery service
8.1. Introducing Arara's email distribution service
8.2. Case Study: Asoview Inc.
9. Use HTML and plain text emails
10. Q&A on HTML email and text email
What is HTML email?
HTML (HyperText Markup Language) is a language developed to create web pages. Currently, most web pages published on the Internet are created with HTML. Emails created with HTML are called HTML emails.
With HTML email, you can not only change the font, color, and size of text like on a web page, but you can also include images and videos to create highly expressive and appealing emails .
Emails written in HTML are called HTML emails.
Benefits of HTML email
Get email open rates
You can use images and HTML to promote your brand image.
Highly expressive and easy to communicate
Visually showcase your products
Links, parameters, etc. can be neatly inserted
What is an email newsletter open rate? 3 ways to increase it
If the open rate of your email newsletter is low, it is important to find ways to encourage people to read the content. In this article, we will introduce some methods to increase the open rate of your email newsletter.
Alala Message
Disadvantages of HTML email
Specialized HTML knowledge required
If the number of distributions or images is large, the server will be overloaded.
The size of the email is larger than that of a text email.
Depending on the recipient's environment, the email may not be displayed correctly.
It may be automatically classified as spam.
2019-01-23(Updated: 2024-12-28 )
Email Delivery Basics
Email is used by many companies as a communication and marketing tool. There are two formats for email: HTML email and text email.
In this article, we will explain the differences between HTML email and text email, their respective features and advantages, and how to create them. By understanding the advantages of loadrunner protocol list HTML email and text email and using them appropriately, you can achieve more effective email delivery.
Table of Contents [Hide]
1.1. Advantages of HTML email
1.2. Disadvantages of HTML email
2. What is text email?
2.1. Advantages of text email
2.2. Disadvantages of text email
3. Differences between HTML and plain text emails
4. Which is used: HTML email or plain text email?
5. How to use HTML emails and plain text emails? Case studies
5.1. Example 1: Email newsletters (notices, seminars, events, etc.)
5.2. Example 2: Campaigns and sales
5.3. Example 3: Sending under the name of a sales representative
6. Three ways to create HTML emails
6.1. ① If you have the expertise, code directly in HTML
6.2. ② Use free email templates
6.3. ③ Use email distribution services
7. How to create effective HTML emails?
7.1. Point 1: Adopt a simple design
7.2. Point 2: Responsive design
7.3. Point 3: Make sure the email is displayed correctly in each email client
7.4. Point 4: Take security measures
7.5. Point 5: Utilize multi-part delivery
7.6. Point 6: Consider cases where images are not displayed
7.7. Point 7: Pay attention to the correspondence of each mailer
8. Recommended for email marketing! HTML email creation and delivery service
8.1. Introducing Arara's email distribution service
8.2. Case Study: Asoview Inc.
9. Use HTML and plain text emails
10. Q&A on HTML email and text email
What is HTML email?
HTML (HyperText Markup Language) is a language developed to create web pages. Currently, most web pages published on the Internet are created with HTML. Emails created with HTML are called HTML emails.
With HTML email, you can not only change the font, color, and size of text like on a web page, but you can also include images and videos to create highly expressive and appealing emails .
Emails written in HTML are called HTML emails.
Benefits of HTML email
Get email open rates
You can use images and HTML to promote your brand image.
Highly expressive and easy to communicate
Visually showcase your products
Links, parameters, etc. can be neatly inserted
What is an email newsletter open rate? 3 ways to increase it
If the open rate of your email newsletter is low, it is important to find ways to encourage people to read the content. In this article, we will introduce some methods to increase the open rate of your email newsletter.
Alala Message
Disadvantages of HTML email
Specialized HTML knowledge required
If the number of distributions or images is large, the server will be overloaded.
The size of the email is larger than that of a text email.
Depending on the recipient's environment, the email may not be displayed correctly.
It may be automatically classified as spam.