Why does a juggler drop the ball?

[sumaiyakhatun26]

Have you ever watched a juggler perform? In the book Fooling Houdini, one of the most famous modern magicians reveals that an experienced juggler always drops the ball at least once during the performance. Usually just before the finale. Can you guess why?



You guessed it – this is his way of showing how difficult it is. How else would he america rcs data prove to the audience that something he does with such ease requires hard work and training?



Magicians are good people experts and know how to behave in these types of situations. We could learn a lot from them when it comes to understanding our clients.



Meet Ben, a locksmith from Minnesota. A few years ago, it would take him almost an hour to fix a door lock. Customers would get impatient watching him try to deal with the stubborn material, but after the fact, they would pay dozens of dollars for the service, completely satisfied. Today, Ben is an expert in his field, and this type of task takes him minutes. Now, he has to explain to customers every time why something that takes so little time costs so much.



No wonder. Customers are unable to appreciate that such a quick solution to a problem requires a lot of knowledge and experience. They often evaluate quality through the prism of the time the task takes or their own ideas about its level of complexity. Your role is to correct them.



Let's discuss this with an example.



Let's say you're preparing website texts for your client. You can present the results of your work and give a price. It will probably meet with resistance from the other party. It could be real indignation or... an element of negotiation. What if you lower the price?