Media advertising on the Internet: what is it

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percentage and number of readings;
CTR;
average reading time;
coverage;
number of views and comments;
likes.
Transitions to the site are tracked through Metrica.

What is karma
Karma is an indicator by which the quality of a channel is calculated. It is calculated weekly based on five indicators, each of which can have a value from 0 to 20:

originality;
involvement;
quality;
development (i.e. frequency and density of publications);
influence (number of mentions on other resources).
If there are no publications, karma is reset, if there are violations, you are fined. The value of the indicator determines how actively the system will develop your channel. If you find that Yandex algorithms are reducing your views, this may mean that you have violated the publication rules. You can look in Yandex Help to check the current provisions.

"Zen's Choice" and "Nirvana"
"Nirvana" is a program for talented authors. Channels that albania telegram data publish high-quality, interesting and useful content can get into the program, and Yandex will promote them more actively. Channels participating in "Nirvana" are given priority when showing to users. Be careful, even if you get into the lucky lists: if the content lowers the quality bar, the channel will be excluded from the program.
"Zen's Choice" is also aimed at supporting authors: the creators of the service regularly select a certain number of channels and add a fixed number of views to them (usually 300 thousand). Until they are used up, the channel will be in a special selection of "Zen's Choice".
Starting a Zen is an interesting and largely profitable decision. Think through the content, attract users – and the traffic will grow. And for websites, this is a good way to get free traffic from a popular resource.

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#analytics
Sometimes when you enter a site, the main content is covered by advertising, which disappears after a few seconds. Or it appears between paragraphs while reading an article. These can be not only graphic effects, but also audio and video formats. All of them are united by a common definition - media advertising. It is aimed at attracting the attention of visitors, as well as increasing the popularity of the brand.