The Story of a False Ad That Turned Out to Be True

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The internet is full of false information from unverified sources. They say that in every lie there is a grain of truth. The story of a certain Nike ad confirms this.
The internet is full of false information from unverified sources. They say that in every lie there is a grain of truth. The story of a certain Nike ad confirms this.
Most fake ads or fake content from brands' social media channels are usually creative uses of memes. Someone comes up with an idea and creates a graphic that internet users take for real. Someone denies it and the matter dies down.

There is one ad that pops up on Facebook every now and then and won't let you forget about brazil rcs data it. It's a story about a woman who, as she says, has a big butt, but has learned to accept it, even love it. Here it is:

The catch is that Nike has never released an advert like this , but I'm not surprised that the image (which first surfaced in 2010) is breaking popularity records. It fits perfectly into the strong contemporary trend of " girl power ".

One of its aspects is the fight against the unrealistic image of women in the media. Hence, every once in a while someone digs up this graphic from the depths of the internet and the fun begins again.

Traditional and online media were fooled by the false ad and produced dozens of materials about it – some praising the brand’s courage, others criticizing it. Only after some time did industry magazines like Ad Age deny, citing Nike’s official position, any connection with the ad.

They themselves did not remember that although the image was not original, the text came from their ad from five years earlier , which was part of a campaign directed against various female complexes – broad shoulders, massive calves, etc.



Or maybe they didn't want to remember? Commentators who managed to get to the original point out the woman's skin color. Black women are mainly associated with big butts, and Nike played on this motif.

If this ad were released now, it would cause a storm. However, its power must be acknowledged, since, although it initially went unnoticed, it still resonates in some form in the minds of recipients today.