How to work with an influencer

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The English word influence means "influence", "impact". Accordingly, an influencer in simple terms is a person who is recognized as influential, capable of influencing others. How exactly? First of all, through their opinion, which is recognized as significant and authoritative, and through their style and life position, recognized if not as exemplary, then as evoking sympathy from people. From a professional point of view - who are influencers and why does society need them? In practice, "influential" can be:

blogger;
actor;
musician;
politician;
athlete;
entrepreneur;
other public figure.
An influencer can be a world-famous personality (Elon Musk, Leo Messi, Kim Kardashian) or a significant person, mainly in his country (Rustam Kungurov, Pavel Volya, Igor Akinfeev).

The main feature of an influencer is the ability to concentrate a large, stable, and, most importantly, real audience (not bots or paid visitors) around themselves. Through a blog, a concert, a tribune, a football field. There are multi-tasking influencers who position themselves in several areas.

Important! The very fact that millions of people are el salvador telegram data familiar with a person's personality does not automatically make him an influencer. He can gain popularity due to "hype" (a bright news item, not necessarily positive) or simply inflate his views.

The influencer's audience, being real, will most likely be solvent, and it is possible to sell goods and services to it. The companies producing them should be interested in collaborating with the influencer. Not only will he technically bring the brand to his audience, but he will also help sales due to his personal opinion on the promoted product. Of course, the influential person will not do this for free.

Let's imagine that a business is promoted through the most dynamic and effective channel - the Internet. A person with an online profile, i.e. a blogger, will have to help promote it. The most popular Internet platforms among modern influencers are social networks (Telegram, VK, YouTube) or specialized blog platforms (Zen, LiveJournal). In this case, an influencer is a representative of the top in their segment. Each platform has leading (by number of readers, views) bloggers, and many of them are influencers (by criteria of influence and impact). Those whose audience coincides with or is similar enough to the target audience of the company's buyers will help promote the business. What the influencer does, what he tells people about, should be interesting to buyers of the product or service.