What is brand monitoring, and why is it important?
Posted: Sat Feb 01, 2025 9:53 am
Whether you like it or not, conversations happen about your brand constantly. Some are good, some are bad. Brand monitoring is the most effective way to keep track of these conversations.
Brand monitoring is the process of identifying conversations and reacting to them. You can amplify positive comments or extinguish negative feedback before it potentially spirals into a public drama and impacts your reputation.
How you react helps shape your brand’s narrative, positively or negatively, which is why it’s important.
The tools you need for brand monitoring are often determined by what part of the online space you need to monitor.
It’s often assumed that brand monitoring only happens on social media, but in my opinion, it can occur in three places online—websites, social media, and LLMs.
brand monitoring venn diagram showing overlap bet
So, if you want to monitor your brand effectively, you need to monitor it in these three places.
Here’s how you do it:
1. Brand monitoring on social media
Social media is the fastest way for customers to give pharmacy databasereal-time feedback on your brand, so it’s often the first place marketers think of when they think of brand monitoring.
To get started, consider which platforms conversations about your brand happen on most frequently.
Identify social media platforms your customers are using
Do your customers use LinkedIn, X, Facebook, TikTok, or something else? Wherever they are, you need to find a tool to help you monitor platforms where your customers frequently mention your brand on social media.
Here are a few of the most popular paid social media brand monitoring tools and the platforms they support:
Facebook Instagram X LinkedIn Threads TikTok YouTube Pinterest
Brandwatch
Sproutsocial
Mention
Sidenote. Some social networks like LinkedIn don’t have a publicly accessible API, so for monitoring platforms like this, you’d need to use one of the paid tools above or try my “hacky” methods below.
If you don’t want to use a paid tool, there are other ways to monitor your brand for free. For instance, at Ahrefs, we monitor Twitter, or “X” as it’s now known, using a webhook in Slack.
More simply, we get a feed of “ahrefs” mentions in our Slack workspace. It looks something like this.
monitoring ahrefs brand mentions in our twitter
It still requires a manual review, but it’s useful for tracking brand mentions within your workspace.
Once you’ve decided which platform you want to monitor and picked a tool, brand monitoring becomes more about analyzing the intent of the comments. We call this sentiment analysis.
Brand monitoring is the process of identifying conversations and reacting to them. You can amplify positive comments or extinguish negative feedback before it potentially spirals into a public drama and impacts your reputation.
How you react helps shape your brand’s narrative, positively or negatively, which is why it’s important.
The tools you need for brand monitoring are often determined by what part of the online space you need to monitor.
It’s often assumed that brand monitoring only happens on social media, but in my opinion, it can occur in three places online—websites, social media, and LLMs.
brand monitoring venn diagram showing overlap bet
So, if you want to monitor your brand effectively, you need to monitor it in these three places.
Here’s how you do it:
1. Brand monitoring on social media
Social media is the fastest way for customers to give pharmacy databasereal-time feedback on your brand, so it’s often the first place marketers think of when they think of brand monitoring.
To get started, consider which platforms conversations about your brand happen on most frequently.
Identify social media platforms your customers are using
Do your customers use LinkedIn, X, Facebook, TikTok, or something else? Wherever they are, you need to find a tool to help you monitor platforms where your customers frequently mention your brand on social media.
Here are a few of the most popular paid social media brand monitoring tools and the platforms they support:
Facebook Instagram X LinkedIn Threads TikTok YouTube Pinterest
Brandwatch
Sproutsocial
Mention
Sidenote. Some social networks like LinkedIn don’t have a publicly accessible API, so for monitoring platforms like this, you’d need to use one of the paid tools above or try my “hacky” methods below.
If you don’t want to use a paid tool, there are other ways to monitor your brand for free. For instance, at Ahrefs, we monitor Twitter, or “X” as it’s now known, using a webhook in Slack.
More simply, we get a feed of “ahrefs” mentions in our Slack workspace. It looks something like this.
monitoring ahrefs brand mentions in our twitter
It still requires a manual review, but it’s useful for tracking brand mentions within your workspace.
Once you’ve decided which platform you want to monitor and picked a tool, brand monitoring becomes more about analyzing the intent of the comments. We call this sentiment analysis.