3. Pay attention to your clothes!

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This may seem like a minor issue, but take a close look at what the people in your chosen photos are wearing . Users will judge them based on their outfits. Again, an extreme example: a laid-back teenager in a T-shirt of his favorite black metal band is not very suitable as an illustration for a text about investing, right? An exaggeration is an exaggeration, but pay attention to detail: it will be very important to a woman whether the model you chose in the photo in the article about a fashionable mother is wearing a currently popular skirt style or not.

4. Post photos of attractive people.

You may think that it's what's inside that counts, but, fortunately or unfortunately, psychological europe rcs data research shows that people like to look at attractive people. So if you want to inspire trust, sell a service or product, illustrate your offer with photos of pretty people.

5. Be mindful of the cultural context.

International companies try to place photos of people of different nationalities and skin tones on their websites. Or they adapt local subpages to the expectations of local audiences. People like to look at people who look like them, so if you are targeting a specific group, choose photos with them in mind. There was a famous case at one time when the Ikea catalog, if I remember correctly, removed photos of women from the version for the Arabic market…